Job Title: Brand StrategistJob Description This hybrid role requires a deep understanding of consumer and customer intimacy, business planning, and brand and product experience. You will work remotely on Mondays and Fridays, and onsite in the office on Tuesdays, Wednesdays, and Thursdays. Responsibilities + Develop a deep understanding of the brand’s consumer through data and research, focusing on demographics, psychographics, occasions, path to purchase, and behavioral drivers. + Understand, validate, and/or develop the consumer’s hidden universal truths to drive relevant communications. + Analyze data and synthesize learning into insights to optimize plans and commercial investment decisions to deliver business results. + Leverage data and trends to generate insights, transforming them into marketing innovations, brand building communications, and retail programs. + Ensure that key business KPIs are met, including revenue, profit, market share, and brand health, through P&L ownership. + Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges and key demand fluctuations. + Track sales, consumption, and consumer trends to identify gaps and opportunities. + Project end-to-end impact of the business plan and prepare cross-functional teams to deliver. + Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach. + Develop strategic revenue management strategies to drive long-term profitable growth, including pricing, promotions, and price pack architecture. + Strategically chart a course for the category, portfolio, and brand using data-driven decision-making. + Work with internal teams and external creative/media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency. + Identify optimal engagement strategies and campaign structures to reach consumers when and where they are most receptive. + Ensure the cultural relevance of the brand’s identity, essence, and activations across all touchpoints. + Activate the brand’s nutrition, health, and wellness proposition in consumer communication. + Manage the brand’s consumer marketing budget and demonstrate efficient and effective investment approaches. + Support packaging changes due to product, graphic, and/or formula changes. + Support innovation and renovation pipeline development based on key consumer, shopper, and marketplace data. + Collaborate with cross-functional and external experts to lead innovation projects in support of the brand’s innovation strategy. Essential Skills + Marketing strategy + Strategic planning + Strategic marketing + Brand marketing + Product marketing + Marketing communications + CPG + Brand Management + Digital marketing + Email marketing + Strategy + Retail + MBA + CPG + PFME + QBR + Channel Strategy Additional Skills & Qualifications + At least 3-5 years of work experience in marketing or brand management + Experience leading and influencing cross-functional teams and/or agency partners utilizing strong negotiation and relationship-building skills + Experience leading marketing communication projects including digital and media strategies Work Environment This is a hybrid role with remote work on Mondays and Fridays, and onsite work in the office on Tuesdays, Wednesdays, and Thursdays. The role involves working on product brand/marketing communications strategy, media strategy, MBP & QBR, PFME, consumer pricing, consumer marketing operations and execution, insights and analytics, eCommerce, agency management, supply/materials tradeoffs, and customer meetings. Development activities include category, brand, and consumer strategy, brand identity, product proposition, MBS/long-term strategy, PPA strategy, product innovation, portfolio management, portfolio optimization, channel strategy, sustainability, new business models, nutrition, insights and analytics, product quality, product innovation & renovation, design strategy (packaging) – restage, operations strategy, procurement & sourcing strategy, trade strategy, channel strategy, category expertise, upfront storyline planning with the sales team, and feedback to improve sales content. Pay and Benefits The pay range for this position is $38.00 - $39.00 • Medical, dental & vision• Critical Illness, Accident, and Hospital• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available• Life Insurance (Voluntary Life & AD&D for the employee and dependents)• Short and long-term disability• Health Spending Account (HSA)• Transportation benefits• Employee Assistance Program• Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Seattle,WA. Application Deadline This position will be accepting applications until Jan 16, 2025. About Aston Carter: Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service. Diversity, Equity & Inclusion At Aston Carter, diversity and inclusion are a bridge towards the equity and success of our people. DE&I are embedded into our culture through: + Hiring diverse talent + Maintaining an inclusive environment through persistent self-reflection + Building a culture of care, engagement, and recognition with clear outcomes + Ensuring growth opportunities for our people The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.