At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description The role spearheads the formulation and implementation of a dynamic brand and portfolio strategy that resonates with the continually evolving needs of Globe Platinum customers while seamlessly aligning with overarching business objectives

STRATEGIC MANAGEMENT AND INTEGRATION EXCELLENCE

-Leads the 1 to 3-year strategy development for The Platinum Brand, ensuring sustained revenue growth and ongoing relevance.

-Directs comprehensive business reviews, including Dashboards, Brand Review, and Quarterly Business Review processes.

-Drives insights generation and keeps informed of global trends for The Platinum Brand.

-Acts as the custodian for The Platinum Brand proposition, overseeing brand guidelines, communications calendar, and messaging.

-Manages competitive monitoring and provides strategic points of view (POVs) and responses as needed.

-Offers recommendations and oversees the allocation of advertising and promotion (A&P) resources.

-Manages the Platinum Brand Profit and Loss statement (including the pool of device subsidies), ensuring financial accuracy and data validation for total Postpaid financials.

-Directs targeted programs, aligning teams, setting timelines, and meticulously tracking progress towards achieving cost transformation objectives.

-Identifies opportunities for ongoing optimization, driving initiatives to enhance integration efforts and efficiency.

PLAN AND DEVICE PORTFOLIO MANAGEMENT

-Guides the strategy for new and existing Platinum offerings, conducting regular reviews to ensure sustained revenue growth and profitability.

-Formulates short-term strategies for the portfolio, fostering revenue growth and relevance across diverse customer cohorts.

-Focuses on understanding customers to meet evolving needs beyond mobile services within The Platinum Brand.

-Collaborates with stakeholders to drive The Platinum Brand's agenda, encompassing new business models, product launches, and go-to-market/channel support communications.

-Develops comprehensive business cases and analyses for introducing new products into the portfolio.

-Drives insight generation on trends for relevant products and services, translating insights into actionable programs.

-Stays updated on benchmark trends and audience preferences through research, conducting competitor analysis for identifying areas of competitive advantage.

-Regularly reviews the portfolio for ongoing relevance and competitiveness.

-Creates opportunities for portfolio monetization to generate additional revenues.

-Reviews forecasting across different plans and products within The Platinum Brand portfolio.

-Maintains and monitors the execution of optimal experiences for The Platinum Brand portfolio, positioning as the key subject matter expert for customer experience design.

-Drives efficiency and profitability through effective management of advertising and promotion spend, subsidy utilization, and conducts post-mortem analyses for executed programs.

BRAND ENGAGEMENT

-Strategize and implement timely, relevant, and routine engagement programs for the expanding Platinum customer base.

-Direct efforts towards ensuring consistent monthly engagement growth, employing rewards, exclusive perks, and both online and offline experiences.

-Curate compelling editorial content to elevate the overall engagement experience for Platinum customers.

-Develop and present performance trackers, comprehensive reports, and reviews, including dashboards and thorough brand assessments.

-Maintain an up-to-date and accurate Platinum brand customer database, employing KYC, customer feedback forms, Vector, TRIM, etc., to cultivate a nuanced understanding of customer preferences.

BRAND PARTNERSHIPS

-Develop a broad brand partnership strategy to enhance engagement, open new opportunities, and provide extra value for Platinum customers.

-Create and manage partnerships with respected brands or influential personalities, tailoring strategic packages and exclusive deals for each partner.

-Secure budget approvals with keen emphasis on optimizing spending efficiency.

-Cultivate and oversee relationships with partners and brand ambassadors, ensuring a smooth and harmonious long-term working dynamic.

TALENT BUILDING

-Develops a comprehensive training plan to enhance and refine skills based on individual baseline performances, fostering continuous improvement within the team.

-Executes performance management activities, aligning goals and behaviors with Globe’s Leadership Competencies (LCs) and Leadership Attributes (LAs) to drive excellence.

-Formulates a robust succession plan for the team, strategically ensuring seamless business continuity and execution through proactive talent development initiative

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.