Brand Visual Marketing Manager
Kforce
Kforce is immediately adding a full-time Brand Visual Marketing Manager in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Spring, Texas.
Responsibilities:
* Brand Visual ID: Working with Global Marketing Team to develop visual ID guidelines for retail; Train markets and country teams n guideline application, and align on rollout timings by market, co-managing the project plan
* In-store strategy: Utilizing path to purchase insights, retailer guidelines and Company go-to-market priorities by product category, develop and operationalize in-store strategies to gain a competitive advantage with consumers
* In-store improvement: Working with markets and country teams, develop and execute plans to improve in-store display presence and communication including design, vendor management, store execution, and measurement plans
* Omni-channel synergy: Working with Channel Digital Sales, market and country teams, align in-store strategies with digital strategies that together better engage consumers on the purchase journey, and gain a competitive advantage in any given key retailer
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