Create content for public relations, encompassing marketing materials, press releases, media relations content, corporate newsletters, and social media content, contributing to the consistent maintenance of the company's visual and creative presence. Lead and oversee content strategy for projects of varying scales, utilizing digital and brand design, compelling content, and technology to ensure impactful outcomes. Work collaboratively with other departments and external partners to formulate marketing plans, analyze results, and identify opportunities for brand and community engagement. Initiate internal marketing campaigns that effectively translate marketing objectives across business units into clear and motivating creative strategies. Conduct analysis on brand tracking, market trends, consumer needs, and the competitive landscape. Compose, edit, and proofread marketing and communications materials, such as press releases, blog posts, and social media content. Ensure alignment of all content in web, print, and digital materials, as well as marketing collaterals, with brand standards through the use of branding guides, ensuring a cohesive and strong market presence. Support other departments in producing visual presentations, communication materials, and other creative content. Meet budget standards by forecasting and managing expenses, implementing cost-saving measures. Represent CIIT in communication-related events or association meetings, establishing relevant industry linkages and beneficial partnerships. Collaborate with the Admissions and Academics team to develop an effective communications strategy for programs offered based on campaigns and target audience. Identify opportunities to enhance the brand's reputation and maintain a media database. Create and produce internal newsletters for the organization.