Create original content that is consistent with the school's branding guidelines for various communications channels such as: Social Media Website and other online platforms Internal Documents and Templates Newsletters Contribute to the execution of the Branding and Communications Marketing Plan Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.) Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the brand Track and record all marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary. Attend and participate in various activities or events, both internal and external, to increase brand awareness. Research and develop ideas for engaging social media captions, video scripts and other key narrative presentations Collaborate with relevant stakeholders to interpret copywriting briefs and produce campaign requirements Define key messages and brand voice for advertisements and marketing collaterals Monitor current industry trends and turn them into persuasive copy concepts Ensure that all content in the website is aligned with brand standards via branding guides to ensure a cohesive and strong market presence Ensure that the website details are updated Other tasks that may be assigned from time-to-time