Business Analyst – MarTech
habit burger grill
What We Do:
The RED360 Program leverages cutting-edge technology to create connected customer experiences. Our goal is to drive operational efficiency and deliver powerful business outcomes in a secure and flexible manner. By integrating data from various sources, we aim to transform our business and create targeted experiences across the customer journey.
Roles and Responsibilities:
• Work closely with our internal teams and external partners to align on a product strategy for building solutions that meet business and customer needs. • Collaborate with the product manager and engineering teams to drive innovation in platform services, including targeting, measurements, operations, and business intelligence. Assist in developing a short- and long-term roadmap for the RED360 Program. • Collect and analyze requirements related to data sources, activation channels, and audience segmentation to deploy marketing and analytics use cases. Initiate and lead the discovery for intake requests in collaboration with the product manager, project manager, and data engineers. • Translate business requirements into technical requirements. Document user stories (including use cases, dependencies, supporting documentation, and acceptance criteria) and ensure they are up to date and readily available for grooming and execution. • Assist Solution Architects in developing data unification hierarchies, ID resolution strategies, and activation patterns to achieve our customer experience vision. • Serve as the go-to expert on our CDP platform, providing guidance and support to business decision-makers and end users. • Maintain strong relationships with key stakeholders, including marketing and operations teams, to ensure alignment and successful project execution. • Promote the adoption of CDP to ensure stakeholders derive maximum value from the RED360 Program.Qualifications:
• 3-4 years of experience in management consulting, digital marketing, or a related field. • 1+ year experience working with a customer data platform (CDP) - Treasure Data preferred. • Strong analytical skills and experience with data-driven decision-making. • Excellent communication and relationship management skills. • Ability to work in a fast-paced, dynamic environment and manage multiple priorities.Benefits:
• Competitive salary and benefits package. • Opportunity to work with a dynamic and innovative team. • Professional development and growth opportunities. • Flexible work environment.
Salary Range: $87,100.00 to $112,750.00 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Benefits: Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year. To learn more about working at Yum! -Click here.At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs. US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.
[Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.]
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