Cary, NC, 27512, USA
20 hours ago
Business Analyst - Marketing Technology
About Us: Join our dynamic team at MetLife, where we are revolutionizing the marketing technology landscape. We are committed to delivering innovative solutions that enhance customer engagement and drive business growth. If you are passionate about technology and enjoy the collaboration & innovation that comes with successful teams, we want to hear from you! About the Role: As a Technical Functional Analyst you will play a pivotal role in managing, defining, and communicating the capabilities that drive engaging digital experiences. We are seeking a passionate, customer-centric marketing technology analyst who thrives at the intersection of marketing and technology. You will immerse yourself in our portfolio of digital marketing platforms and lead the charge in driving innovative solutioning & delivery across MetLife’s digital properties. Key Responsibilities: * Business Objective Analysis: Collaborate closely with business partners and global stakeholders to define and manage the technical capabilities required to drive marketing enablement. Brainstorm and develop valuable solutions to business problems. * Technology and Business Liaison: Translate business requirements into specific technology requirements and user stories for the development team. Serve as the interface between technology and business partner teams to ensure accurate delivery of solutions. * Requirements Management: Author business cases, user stories, and acceptance criteria for seamless implementation by the development team. Understand technical designs as they relate to business needs. * Capability Communications: Communicate effectively with product owners to provide insights into existing toolset features for reuse and identify overlap of capabilities across projects. Required Skills: * Bachelor’s degree in a related technology or business discipline. * 1 - 2+ years of experience or exposure to software engineering and/or marketing technology (related intern or co-op experience can be applicable). * 1 - 2+ years of experience or exposure in business analysis and the development of use case & requirement definitions (related intern or co-op experience can be applicable). Preferred Skills: * Demonstrated ability to work in a global environment with matrixed organizational management. * Experience in a consulting space or industry preferred. * 1-2+ years of experience focused in one or more of the following Marketing Technology domains: Web Experience Management, Campaign Management, E-commerce, Testing & Optimization, or Data Management. * Ability to steer communications to reflect the benefits of project initiatives and gain buy-in from stakeholders. * Experience integrating marketing applications with other enterprise applications, as well as internal and external data sources. * Start-up mindset, with a lean towards action and test & learn practices. Why Join Us? At MetLife we believe in fostering a culture of innovation, collaboration, and continuous improvement. As a Functional Analyst, you will have the opportunity to work with a talented team, contribute to exciting projects, and grow your career in a supportive and dynamic environment. Apply Now: If you are ready to take the next step in your career and make a meaningful impact in the marketing technology space, apply now and join us on this exciting journey! Equal Employment Opportunity/Disability/Veterans If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process. MetLife maintains a drug-free workplace.
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