- Works with the Admissions Counsellor to develop a growth strategy and

increase the number of enrolments in the campus

- Supports the Admissions Counsellor in achieving the monthly admissions

targets

- Conducts research on the local market, competitor offerings and the

profile of prospective parents to understand their needs, and shares insights

with the Admissions Counsellor to improve the parent engagement strategy

- Works closely with the Admissions Counsellor to learn parent engagement

strategies and foster relationships with prospective parents

- Assists in monitoring the offline and online channels for leads and

follows up with prospective parents (e.g. one-to-one counselling for offline

channels, quick response to emails and web queries for online channels or

telephone conversations, etc.)

- Shares feedback with the Marketing team regarding the quality of leads

and effectiveness of marketing strategies

- Plans and carries out marketing activities for the school

- Reviews the effectiveness of the various channels of marketing activites

and proposes changes where appropriate.

- Keeps abreast of competitor offerings

- Supports and participates in the Admissions events, such as Open House

and orientation