**THE POSITION** Are you ready to lead the launch of an innovative rare disease treatment within the IOMH* franchise? We’re looking for a strategic and collaborative leader to shape and deliver the commercial strategy for a high-impact brand. This is a unique opportunity to drive a reimbursed launch, engage with key stakeholders, and make a meaningful difference in patients’ lives. As Business Lead, you will take full ownership of the brand, combining face-to-face engagement in priority accounts with a digital-first go-to-market approach. You’ll be the central point of contact for internal and external stakeholders, ensuring alignment and excellence in execution. _This is 2 year Fixed Term Contract role_ **KEY RESPONSIBILITIES** • Lead the reimbursed launch of a rare disease asset within the IOMH franchise. • Define and implement the commercial strategy aligned with brand objectives and budget. • Develop high-quality, insight-driven key account plans. • Build advocacy and engagement with system stakeholders. • Identify and address prescribing barriers and market access challenges (e.g., formulary listings, local protocols). • Champion digital transformation and innovation in customer engagement. • Collaborate with international colleagues to align on strategic priorities. • Manage the promotional budget effectively. • Ensure compliance with legal, ethical, ABPI, and company standards **REQUIREMENTS** • Proven experience in both marketing and sales, ideally with launch execution. • Strong commercial acumen and strategic thinking. • Experience in digital marketing is a plus. • Skilled in building and maintaining relationships with key stakeholders, experts, and advocacy groups. • Results-oriented, resilient, and adaptable. • Experience managing budgets and delivering on financial targets. • Therapeutic area experience (e.g., immunology, oncology, mental health) is advantageous. • ABPI qualified or willing to become certified within the required timeframe. *Immunology, Oncology, Mental health **WHY THIS IS A GREAT PLACE TO WORK** Boehringer Ingelheim has been recognised as a Top Employer in the UK. Being certified as a Top Employer confirms our dedication to a better world of work, delivered through excellent HR policies and people practices. To learn more visit: https://www.boehringer-ingelheim.co.uk/careers/uk-careers/why-great-place-work All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.