This position will be responsible in developing Ford Philippines’ product portfolio strategy including Market/ Competitor Analysis and Nameplate Revenue Management.  This role will also support Go to Market development, Variable Marketing and future FGP Business Growth initiatives.  

Graduate of any 4-year course; preferably in business administration, engineering or marketing Minimum of 5 to 8 years of professional experience Experience in product marketing, product planning and/or vehicle sales management Local Automotive Industry Knowledge/ Intelligence and Connections Understanding of Automotive Trends with a deep comprehension of vehicle specifications and features Passion for Cars Develop product and business strategies for FGP’s cycle plan, and pursue local and regional approvals. Provide Insights on local market and automotive industry trends. Preparation of Monthly Market Intelligence reports. Develop product portfolio positioning and price strategies for new products. Support product related market research. Collaborate with cross-functional teams including sales, marketing and finance to develop product positioning, messaging, and go-to-market plans. Evaluate competitive products, and assess competitive strengths, weaknesses, risks and opportunities. Understand the market strategies of key competitors, and project future competitive actions.  Lead and/or support newly- developed FGP growth initiatives.  Develop analysis as required for ad-hoc projects and business strategies.