The Business Systems Analyst (BSA) is the client facing member of the Data Platforms team responsible for understanding the requirements and driving the corresponding functional integrity of the solutions that Merkle implements for clients across multiple industries. The BSA is a liaison between the client’s marketing and business organizations and other Merkle team members involved in design, development, and testing. The BSA works with Client’s marketing and IT team members to understand the goals and use cases to reflect the necessary data availability, ingestion, transformation, enhancement, identification and connectivity to allow those use cases. The BSA provides guidance to the Merkle implementation and production teams on behalf of the client and ensures solution business relevance and functional accuracy.

You display the following:

• Delivery Excellence: Successful end-to-end client-facing delivery skills

• Cloud Platforms: Basic knowledge of cloud platforms for purposes of delivery, interaction with client and other teams

• Platform Expertise: Ability to complete role functions within specific platforms used in client engagements and to understand the connectivity of different platforms within the client and internal ecosystem

• Business Development: In the course of regular communications with client team members, wants to identify potential challenges the client is experiencing which may lead to opportunities to deepen our relationship with the client

• P&L Ownership: identifies and guides potential areas of efficiency for individual, team and solution

• People Management: Provides proactive feedback for teammates and peers

Responsibilities

· Work with the client and versatile teams within Merkle (Business Intelligence, Information Technology, Database and Data Warehouse Developers, Project Managers) to support the solution delivery process

· Combine complex and contradictory information into concise, readable, unambiguous requirements at multiple levels of detail

· Take primary ownership for written specifications, from initial creation, through change management and solution delivery

· Collaborate with project leads to deliver to schedule and scope, while accounting for cost trade-offs

· Document requirements and acceptance criteria for Merkle solutions

· Perform analysis of data multiple use cases using data query tool set

Qualifications:

• 1+ years experience with of data warehousing/database concepts including data query tools/languages (SQL, Python, or familiarity with cloud platform variations- i.e. Snowflake, BigQuery, Redshift)

• 1+ years experience with marketing and customer experience use cases including analytics, business intelligence and marketing campaign execution

• Data profiling and analysis and process flow diagramming

• Software Development Lifecycle (requirements, scoping, develop, test, deploy, and maintain)

• Fundamentals of project management/change management methodologies (waterfall and agile)

• Requirements management (elicitation, scoping, documentation, approval, traceability, validation, and acceptance)

• Quality Assurance essentials (QA) (planning, test case definition, capturing and presenting results)

• Experience with Excel, Word, PowerPoint, Outlook, Teams, Visio, and Copilot)

A Plus:

• Experience with work management tools (JIRA, Workfront, or other similar requirements or ticketing systems)

· Familiarity with Salesforce Data Cloud, AI agents, Adobe AEP, AI tools

Additional Information:

The annual salary range for this position is ($45,000- $72,450). Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.#Remote #Hybrid #In-person #LI-LC1

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.