Welcome page Returning Candidate? Log back in! BuzzBallz Brand Director Job Locations US-KY-Louisville Posted Date 18 hours ago(1/7/2025 6:12 PM) # of Openings 1 Category Marketing Type Regular Full-Time Job Description/Responsibilities

The Brand Director, BuzzBallz is responsible for driving the global expansion and growth of BuzzBallz as the next billion-dollar brand. This role encompasses global strategy, long-term volume objectives, and achieving brand contribution targets. The Brand Director oversees the development of brand plans, annual activation initiatives, and new business development (NBD), while ensuring cross-functional collaboration with key teams including Sales, Trade Marketing, BI, DCOE, Operations, Finance, and Compliance. A key aspect of this role is building and retaining a high-performing team aligned with Sazerac's culture.

 

This role demands a visionary leader with strong strategic, operational, and interpersonal skills who can drive global brand success while fostering a collaborative and innovative culture.

Key Responsibilities

Strategic Leadership and Planning

Develop and execute global strategies to achieve long-term volume and contribution goals.Create brand plans, activation initiatives, and NBD strategies to support brand growth.Prioritize country and state-level resources and efforts to meet brand objectives.Lead the strategic brand planning process, including marketing, packaging, pricing, and consumer targeting.

Performance and Accountability

Utilize PDS (Performance Development System) to drive personal and team development.Conduct regular performance reviews, skill evaluations, and set measurable progress goals.Monitor BCSPs, KPIs, and performance metrics, ensuring consistent execution and timely course corrections.

Budgeting and Resource Allocation

Develop annual budgets for US and global markets.Oversee marketing plans, pricing strategies, channel tactics, and consumer communication initiatives to meet brand objectives.

Marketing and Consumer Engagement

Lead consumer-focused brand positioning efforts.Drive development of communication and activation plans that build awareness and affinity.Collaborate with agencies for strategic brand plans, media buys, POS design, and promotional efforts.Engage PR and experiential agencies to enhance visibility and influencer engagement.

New Business Development (NBD)

Identify and prioritize opportunities for incremental volume, revenue, and profit growth.Lead the end-to-end development and execution of NBD projects, ensuring on-time and on-budget delivery.Address consumer problems to inform product development and positioning.

Team Development and Leadership

Foster a culture of fairness, respect, and motivation within global teams.Cultivate consistency in company culture across diverse geographies.Coach and mentor high-potential talent to build a strong bench of future leaders.

Competitive Intelligence and Brand Development

Lead research efforts to identify and capitalize on global brand opportunities.Drive strategies that connect Sazerac brands to consumers and build loyalty.

Team and Project Management

Establish clear priorities and define team roles for success.Monitor team progress and ensure alignment with brand objectives. Qualifications/Requirements

To be successful in the role, you'll need these qualifications:

 

Bachelor's Degree3+ years' Management experience5+ years' implementation or project management experience5+ years' experience in a fast paced environment5+ years' P & L Experience5 +years' brand management experience 5+ years' experience managing an Advertising AgencyAbility to communicate with all levels of an orgStrong analytical and technical skillsStrong computer skills and high comfort using technology and systemsAbility to quickly learn new systems/processesRecord of successful leadershipExcellent oral & written communication skillsWillingness to travelBudgeting, planning and/or financial analysis experienceAbility to handle multiple tasks at one timePREFERREDBrand Management experience in the spirits industry MBAUndergraduate degree in Business, Marketing or Communications3+ years' National Accounts / Key Account experience (on and off premise)2+ years' Pricing Experience2+ years' Supply Chain Experience3+ years' Experience in New Business Development2+ years 'Experience leading the development and execution of commercial strategiesPhysical RequirementsA valid driver's licenseAbility to work remoteAbility to pay attention to detail

 

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Compensation: Placement within the salary range is calculated based on years of directly relatable experience for the position. 

Min USD $160,711.00/Yr. Max USD $241,066.00/Yr. Options Apply for this job onlineApplyShareRefer this job to a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Application FAQs

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