Campaign Analyst
Merkle
As a Analyst, you will be responsible for creating and maintaining customer journeys as part of our marketing automation programs. This includes journey design and configuration, audience segmentation and data interrogation. You will be responsible for building, maintaining, and evolving Canvas, our flagship product. That means supporting the orchestration and sending of messages for clients worldwide. Work and rely on sophisticated real-time and batch processing of massive amounts of data, providing analytics, automated decision-making, and an industry-leading customer engagement tool. You will be responsible for the creation of HTML Email Campaigns and provide email best practice guidelines. You will be responsible for keeping up to date with what trends and technologies are emerging within the email marketing landscape and how bringing this into company and enhance the overall offering for our clients.
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