Montreal, QC, H2G 1V4, CAN
1 day ago
Campaign Development Manager- Media & Entertainment
**Job Requisition ID #** 25WD85831 **Position Overview:** From breathtaking animations, immersive worlds, cutting-edge visual effects to engaging narratives, amazing visual storytelling are created every day with Autodesk's Media and Entertainment solutions. Over four decades we’ve worked together with our customers to transform how things are made. Today, our solutions span countless industries, empowering innovators everywhere to combine technologies in new ways, unleash talent, and unlock insights to make the new possible. Join us and be part of a dynamic, best-in-class team of campaign development managers that helps innovators in the Media & Entertainment (M&E) industry bring, discover, and adopt the right technology solutions to craft breathtaking visual experiences for all. With a strong emphasis on acquisition marketing and campaign development strategy, you will work closely with a cross-functional team of product and audience marketers and report directly into the Senior Manager of Campaign Development (M&E). **Responsibilities** **:** An important part of our team’s marketing strategy is to nurture and grow new business and revenue. As a Campaign Development Manager, your primary role will be to develop and implement integrated digital campaigns aimed at creating, capturing, and expanding M&E’s core portfolio demand, specifically: + Leverage data to inform go-to-market approach and campaign investment vs. divestment opportunities + Create briefs for audience-centric, outcome-based acquisition campaigns that resonates with our target audiences. Establish campaign objectives and KPIs, and collaborate with cross-functional partners to ensure timely delivery of campaign assets + Drive the development of campaign creative assets by collaborating with external and internal agencies end-to-end, from campaign briefing to providing guidance on consolidatedfeedback, and securing approvals + Lead the collaboration with Audience Marketing to design and produce campaign landing pages for all acquisition campaigns, optimizing for KPIs such as CRO and lead submissions + Maintain a strong understanding of platform best practices (Meta, Google, LinkedIn, Display, etc.) and the optimal customer digital journey from ad views to landing page interactions--use this knowledge to guide the campaign development process + Manage day-to-day campaign operations, including budget management, legal approvals, SOW & PO management, raising internal Trackr tickets, etc. + Build strong and trusting relationships across Industry & Portfolio Marketing (IPM) and Global Demand & Media Center (GD&MC), proactively managing stakeholders to keep them engaged and well-informed on M&E’s marketing plans + Inform media mix and paid campaign investment decisions by analyzing past campaign performance and ROI, measure and monitor campaign performance to uncover insights, gaps, and opportunities andestablish an ongoing feedback and optimization loop to continuously refine and optimize strategies across all functions + Stay updated on the latest M&E trends and best practices in digital marketing to continuously challenge the status quo and keep M&E’s campaign strategy smart and innovative **Minimum Qualifications:** + You have strong project management skills, the ability to define and prioritize while working cross-functionally, building stakeholder relationships + ​You have proven experience in evaluating creative assets, with a keen eye for what works and is on-brief + Ability to provide constructive feedback and guide creative teams to achieve high-quality outcomes + You have strong analytical capabilities, the ability to analyze campaign performance and media planning data andidentify optimization opportunities + You are a quick learner who thrives in a fast-paced environment and loves to collaborate while being able to independently bring projects to completion + You are deeply invested in your campaign’s ability to deliver ROI and the overall success of the team’s goal to achieve revenue targets + You possessstrong communication skills, both verbal and written, with a talent for crafting stories and being proactive in communicating project updates and risks + You are a self-starter, naturally curious, and have an innovative mindset with a test-and-learn approach + You have 5-7 years of experience working in marketing or marketing related functions + Brief writing and working with agencies/copywriters + Digitalcampaign managementand organic social strategy(LinkedIn) + Adept at using Adobe Analytics or PowerBI dashboard + Working with tech products, SaaS and / or cloud technology a plus \#LI-KM1 **Learn More / Plus d'information** **About Autodesk /** **À propos d’Autodesk** Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers. When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us! Bienvenue à Autodesk ! Des choses incroyables sont créées chaque jour avec nos logiciels - des bâtiments les plus écologiques et des voitures les plus propres aux usines les plus intelligentes et aux plus grands films à succès. Nous aidons les innovateurs à transformer leurs idées en réalité, transformant non seulement la façon dont les choses sont faites, mais ce qui peut être fait. Nous sommes très fiers de notre culture ici chez Autodesk - notre code en matière de culture est au cœur de tout ce que nous faisons. Nos valeurs et nos méthodes de travail aident nos employés à prospérer et à réaliser leur potentiel, ce qui conduit à des résultats encore meilleurs pour nos clients. Lorsque vous êtes un employé Autodesk, vous pouvez être entier et authentique et effectuer un travail significatif qui aide à construire un avenir meilleur pour tous. Prêt à façonner le monde et votre avenir? Joignez-vous à nous ! **Salary transparency /** **Transparence salariale** Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package. Le salaire est l'un des éléments de l'offre compétitive d'Autodesk. Les offres sont basées sur l'expérience et la situation géographique du candidat. Outre les salaires de base, nous accordons également une grande importance aux primes annuelles discrétionnaires en espèces, aux commissions pour les fonctions de vente, aux actions ou aux primes d'encouragement à long terme en espèces, ainsi qu'à un ensemble complet d'avantages sociaux. **Diversity & Belonging /** **Diversité et appurtenance** We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging Nous sommes fiers de cultiver une culture d’appartenance et un milieu de travail équitable où tout le monde peut s’épanouir. Pour en savoir plus, cliquez ici : https://www.autodesk.com/company/diversity-and-belonging **Are you an existing contractor or consultant with Autodesk?** **Êtes-vous un sous-traitant ou un consultant existant d’Autodesk ?** Please search for open jobs and apply internally (not on this external site). Veuillez rechercher des emplois vacants et postuler à l’interne (pas sur ce site externe).
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