Team and Role Introduction:
Campaigns play a huge part in delivering the best prices and best experience to Lazada users. The Campaign & Events Team is responsible for mounting recurring, well-known, and thematic sale events, such as Double Digit, Payday campaigns, as well as special brand events such as Super Brand Days. These platform events generate consumer interest and excitement and are key levers to driving sales for our brands and sellers. We are looking for highly-motivated individuals with proven excellence and personal leadership to make our campaigns even bigger and better for our consumers.

Role Introduction
The Campaign & Events Specialist play key roles with every sale event that we run and may be assigned to work on Platform Campaigns and/or Brand Campaigns.

Key Tasks & Responsibilities
Platform CampaignsTake on rotating responsibilities for PMO, Onsite, and Deal Hunting operations
- Project Management: Collaborate with local and regional stakeholders for campaign creation, execution, theme, and key mechanics. Monitor and track campaign plans, deliverables, and resource allocation.
- On-site Operations: Ownership of UX/UI design, creation develop on-site merchandising plans showcasing key campaign features
- Performance Management: Analyze & communicate deal hunting progress and ongoing campaign performance to drive actions from internal stakeholders
- Drive continuous improvements: Post-implementation processing to gather learnings to apply for next iterationsBrand Campaigns
- Strategize & Execute Events: Develop and execute a comprehensive event strategy covering Business as Usual (BAU) and key campaign moments in collaboration with the platform and brand partners
- Partnership Collaboration: Work closely with Commercial teams, Marketing Solutions, and brand partners to design and implement sales campaigns that align with their goals and our platform’s objectives
- Project Management: Oversee all aspects of event planning, including logistics, marketing, and post-event analysis
- Performance Optimization and Analysis: Optimize and analyze event performance metrics to continuously improve brand executions