Role purpose

Ensure execution of the Fungicides & Biologicals strategy and tactics to meet the business and financial objectives of the Southern Africa markets (Zambia, Zimbabwe, Mauritius, Malawi, Mozambique, Angola)Lead the development & implementation of innovative & targeted marketing campaigns.Manage development and implementation of marketing strategies to satisfy customer needs.Operational Support to drive sales of Fungicides & Biologicals within Southern Africa, plus support portfolio management including in- and out licensing.

ACCOUNTABILITIES

Provide market intelligence input (trends, competitors analysis, constraints, value chain evolution) and monitor customer behaviour to deepen Fungicides & Biologicals market understanding.Maintain Fungicides & Biologicals 5-year product forecasts for the BADesign detailed campaigns to launch new brands, collaborating on the high-level content with rest of the team (Sales, CPD, Regulatory, etc)Develop and communicate branding, positioning, pricing framework.Liaise with external agencies in relation to content generation and execution.Provide marketing arguments & support the sales team and support technical team with product life cycle management.Support selected distributor with selling stories for key products and marketing support material.Sequence roll out in logical way to maximize efficiency and effectivenessEnsure campaigns are executed in line with marketing budget and planWorking with Sales to define and conduct post campaign effectiveness measurement.Monitor all channel outlets and evaluate creatives for campaign impact and progress, and recommend improvements where necessary.
Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.
Syngenta Crop Protection is headquartered in Switzerland.

Qualifications

Knowledge, experience & capabilities

Critical experience & knowledge

Degree in agriculture, business and/or marketingUnderstanding of sales- and marketing processPrinciples of brand management and marketingApplied knowledge of marketing practices and the use of different media in developing effective, efficient campaignsBeneficial if understanding of crop agronomy and pest control practicesProven applied experience of working with sales teams to deliver campaigns effectivelyExperience of working with marketing functions in the development of campaignsIn-depth understanding of customer needs and ability to deliver customer-driven campaignsExposure to supply chain, forecasting, product development or product management practices

Critical technical, professional and personal capabilities

Applies effective grower, channel and influencer segmentationDevelops/delivers innovative, customer-driven offersDelivers distinctive value proposition to customerStrong presentation, communication and interpersonal skillsAbility to interact and build relationships effectively, at all business levels, internally and externallyProject managementLeadership and motivationAnalytical ability
Additional Information

Critical leadership capabilities

JudgmentStrategic thinkingFocus on customersPlanningExecution & resultsCollaborationLearning agility