The campaign team lead is responsible for spearheading the planning, execution, and optimization of integrated marketing campaigns with a strong focus on vertical-based marketing tailored for a Q commerce platform. This role ensures that campaign initiatives align with overall brand strategy, unique vertical dynamics, and business objectives while working closely with cross-functional teams in performance marketing, creative, content, and data analytics.

Key Responsibilities:

Campaign Strategy & Execution:

Develop and oversee end-to-end campaign strategies across digital, traditional, and social media channels.Create tailored strategies for different verticals (e.g., groceries, fashion, electronics) to address the unique needs and customer behaviors within each segment on the Q commerce platform.Collaborate with campaign specialists and other marketing teams to generate innovative ideas that drive engagement and conversion within each vertical.

Vertical-Based Marketing:

Leverage deep market insights to develop targeted marketing strategies for each vertical, ensuring messaging and creative elements resonate with the specific audience and product category.Continuously analyze performance across verticals, adapting strategies to capitalize on emerging trends and shifting consumer preferences unique to Q commerce.

Team Leadership & Collaboration:

Manage and mentor the campaign team, fostering a collaborative environment that encourages creative problem-solving and professional growth.Coordinate with other department heads (e.g., Performance Marketing, Creative, Content) to ensure cohesive messaging, particularly when addressing vertical-specific initiatives.

Project Management:

Plan, schedule, and manage campaign projects, ensuring that timelines, budgets, and resource allocations are adhered to.Monitor progress and adjust strategies as needed to achieve both overall and vertical-specific campaign goals.

Performance Analysis & Reporting:

Establish Key Performance Indicators (KPIs) for campaigns and each vertical, regularly analyzing results to gauge success and identify areas for improvement.Provide detailed performance reports to senior management, offering actionable insights and recommendations for future campaigns tailored to vertical markets.

Market & Trend Analysis:

Stay abreast of industry trends, competitive activities, and consumer behaviors within each vertical to inform and refine marketing strategies.Experiment with new marketing channels and tactics to continually improve campaign effectiveness across the Q commerce platform.