Overview AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin. AARP’s Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP’s social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security. The Campaigns Strategy Director plays a pivotal role in developing the strategy and shaping large-scale issue campaigns at both the state and national levels. This role is instrumental in advancing the organization’s mission by aligning campaign strategies with our key advocacy priorities that directly impact our members. In this dynamic position, you will lead the strategic development and execution of high-impact campaigns, ensuring alignment with organizational goals and advocacy pillars; develop and evaluate campaign strategies to identify opportunities for improvement; collaborate closely with senior leadership to develop forward-thinking strategic plans that support organizational objectives; work across a highly matrix environment with key stakeholders to align efforts; and drive the vision for deploying strategy across teams, identifying key opportunities to amplify results. Join us and help shape the future of advocacy for our members in this meaningful and impactful campaign strategy leadership role. Responsibilities Establishes and applies measurement and adjustment framework to monitor progress against the goals outlined in the strategic plan. Orchestrates monthly and quarterly updates to assess progress towards goals. Identifies gaps, risks, and potential opportunities. Designs and executes adjustments and/or risk mitigation strategies, as needed. Guides and orchestrates the development of an integrated plan comprised of objectives, goals, and strategies. Manages collaboration with others to ensure understanding and alignment of strategies and evaluates new initiatives, as agreed upon. Owns and applies prioritization frameworks that inform resources (people, time, and money) allocation across teams for business-as-usual requests, as well as new opportunities. Oversees execution of strategic and high-level testing roadmaps across teams and facilitates sharing of learnings through in-person meetings and use of collaboration tools. Coordinates with internal and external sources to identify and communicate key market developments and assesses impact and implications to goals and strategies. Performs strategic planning and directs and coordinates development, maintenance, and planning of program systems. Provides strategic and innovative direction related to industry and technology trends and streamlines organizational processes. Qualifications Bachelor’s degree and 8+ years of experience or an equivalent combination of training and experience related to the duties of the job. Proven track record of strategy development and execution with experience leading large-scale integrated issue campaigns, advocacy initiatives, or strategic programs, preferably at the state and national levels. Solid experience collaborating with senior leadership to develop and implement strategic campaign plans that deliver measurable outcomes. Demonstrated ability to lead cross-functional teams, build consensus, and drive alignment across diverse stakeholders. Exceptional written and verbal communication skills, with experience engaging with senior executives, policymakers, and external partners. Proficiency with tools and platforms for campaign planning, performance tracking, and risk assessment. Understanding of the macro world of politics and public policy. Commitment to the organization’s mission and a deep understanding of the issues affecting the diverse audiences AARP represents. Additional Requirements Regular and reliable job attendance Exhibit respect and understanding of others to maintain professional relationships Independent judgment and discretion requiring the employee to compare and evaluate various courses of conduct and make a decision (or recommend a decision to be made) after various possibilities have been considered Ability to occasionally lift up to 25 pounds This is an open-space office environment and the ability to work effectively surrounded by moderate noise is required AARP will not sponsor an employment visa for this position at this time Flexible Work Arrangement (FWA) AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories. Compensation and Benefits AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.