Mississauga, Ontario, Canada
12 days ago
Canada Communications Sr Director
Overview This role serves as a senior leader on the PepsiCo North America Communications and the PepsiCo Canada teams, acting as Communications Business Partner to the PepsiCo Canada organization at the executive level, as well as overseeing communications programs critical to corporate reputation, brand marketing and employee engagement. Serves as functional expert on communications initiatives for PepsiCo at large and leads major communications programs for PepsiCo Canada. The leader must be an expert in key communications disciplines, including employee communications, brand marketing communications, media relations, strategy development, executive visibility, messaging and crisis communications—as well as corporate reputation matters relevant to PepsiCo Canada including labor, sustainability, nutrition, R&D, growth and innovation. As part of this matrixed role, the leader must have extensive experience managing a cross-functional team and agency resources to deliver against both operational and functional goals. Responsibilities Promoting and protecting reputation of PepsiCo Canada Contributing to the promotion and protection of the PepsiCo brand and the broad portfolio of Foods and Beverages brands in partnership with Global Communications teams Serving as a senior leader within Global Communications and member of the North America Communications leadership teams, as well as serving on the PepsiCo Canada executive leadership committee Developing comprehensive public relations plans for PepsiCo Canada, garnering awareness for specific functions and leadership Driving PepsiCo Canada-specific communications initiatives, as well as driving connection with the broader PepsiCo narrative across North America Driving a best-in-class frontline communications strategy across the associates working in sales and supply chain organizations Leading cross-functional communications team and managing PR agency support to ensure proactive external storytelling opportunities around food and thought leadership Providing executive counsel and preparedness for internal/external issues and crisis management Qualifications Bachelor’s degree from four-year College or University, preferably with focus on Communications/Journalism/PR 12+ years of PR experience managing communications at large corporate entity or agency with large corporate clients (fast-moving consumer goods category preferred) Expert in key communications disciplines like employee communications, brand marketing communications, media relations, strategy development, executive visibility, messaging and crisis communications Experience in corporate reputation matters relevant to PepsiCo Canada including labor, sustainability, nutrition, R&D, growth and innovation and proven ability to serve as counselor to senior executives Outstanding media relations skills including strategic planning, managing complex issues, mitigating negative stories and the ability to storymine Strong expertise in strategic influencer and key opinion leader communications Unique experiences that demonstrate media instincts and deep consumer empathy Proven track record of driving successful, insight-based, creative communications programs that delivered against business objectives, on time and within budget Proven ability in managing a cross-functional team and agency resources to deliver against both operational and functional goals Excellent oral and written communications skills – including presentations and media materials Some travel required
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