Car Dealer Representative

 

The primary role of the Car Dealer Representative is to cultivate and develop strong sales relationships across all car dealer brands and channels within assigned accounts or territories. This includes identifying new business opportunities, maintaining, and expanding existing relationships, and working closely with dealers to ensure their needs are met. The representative will also be responsible for driving sales growth, meeting or exceeding sales and profit goals, and ensuring customer satisfaction by providing expert product knowledge and tailored solutions. Success in this role requires a proactive approach to market trends, effective communication, and the ability to collaborate with cross-functional teams to support overall business objectives.  

 

This position reports to Regional Sales Leader-Car Dealer.

The individual must exhibit the following TireHub core commitments:  

Approachable - If a company could smile, we would. Instead, we rely on our people to show it. We care about each other and our customers because we know business only gets done right when people respect each other and value relationships.  Adventurous - What TireHub is set up to do is intentionally outrageous. So, we readily embrace challenges with the courage to introduce new ideas and the ambition to build something unique.  Relentless - We tackle our work with energy. We deliver on our commitments with enthusiasm. And we don't give up until we get to the end.   Speedy - Speed is the currency in the tire industry. When we commit to a job, we get the job done – and we do it fast. 

Role Specifics:

 

·         Achieves daily, weekly, and monthly sales goals within the car dealer channel in assigned accounts or territories.

·         Prospects and develop new business opportunities within the car dealer channel in designated accounts or territories.

·         Trains dealership associates on sell-out strategies, manufacturer and shareholder programs, product knowledge, processes, and tools to maximize program incentives and meet financial targets.

·         Facilitates training sessions, sell-out events, and promotional activities in collaboration with customers at the district, regional, and dealership levels, as well as with suppliers.

·         Drives preference for TireHub across all program points of sale, OE Connection, and other manufacturer portals, promoting all TireHub brands.

·         Manages and monitor manufacturer sales incentive programs, communicating effectively with dealership decision-makers to drive program business.

·         Utilizes strong interpersonal skills for consultative selling, identifying customer needs, proposing solutions, engaging in competitive negotiations, and promoting the adoption of tools and systems to meet key performance indicators (KPIs).

·         Performance metrics include sales results, new program customer activations, year-over-year customer growth, margin results, and other KPIs as defined by business needs.

·         Communicates effectively with various levels of management.

·         Meets assigned volume, margin, and budget targets.

·         Collaborates with the assigned Product Assortment Manager to optimize local market inventory.

·         Provides support for expansion and new market TireHub Logistics Centers (TLCs)

·         Engages with other departments to ensure alignment and coordination in achieving TireHub’s objectives. 

·         Participates and maintains ongoing training requirements through in-class, in-person, or computer-based learning modules, as assigned.

·         Complies with all TireHub policies and procedures.

·         Completes other tasks assigned by their supervisor or another member of leadership.

Competencies:

 

·         Customer Focus: Building strong customer relationships and delivering customer-centric solutions.

·         Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

·         Drives Results: Consistently achieving results, even under tough circumstances

·         Builds Networks: Effectively building formal and informal relationship networks inside and outside the organization.

·         Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

·         Optimizes Work Processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

·         Manages Ambiguity: Operating effectively, even when things are not certain, or the way forward is not clear.

·         Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.

 

Education/Experience:

 

·         Bachelor’s Degree in Marketing, Business, or a related field preferred; or equivalent experience.

·         4+ years of sales experience required.

 

Required Knowledge, Skills, and Abilities:

·         In-depth knowledge of the car dealer and Original Equipment (OE) channels and market strategies.

·         Familiarity with manufacturer (Shareholder & OE) programs.

·         Strong understanding of relationship-building and maintenance strategies for key customers.

·         Must hold and maintain a valid driver’s license.

 

Preferred Knowledge, Skills, and Abilities:

 

·         Previous experience in the car dealer industry.

Work Environment:

·         This is a fast-paced and dynamic operating environment.

 

·         Must be able to travel up to 40-70% to visit customers, build relationships, and help drive initiatives.