Grupo Bimbo is seeking a passionate and talented Category Brand Chief to join our marketing team in Guayaquil, Ecuador. This key role will be responsible for leading the strategy, development, and execution of the company's portfolio plans, driving consumer preference, promotion, communication, and brand experience. The successful candidate will collaborate with various internal and external stakeholders to ensure the brand's success in the market.

Key Responsibilities:

 Lead the strategy, development, and execution of portfolio plans, consumer preference, promotion, communication, and brand experience.Develop and implement strategic plans to optimize the company's product portfolio and increase consumer preference.Oversee all promotional activities and communication efforts to effectively reach target audiences.Create a positive brand experience for consumers through trial and sampling initiatives.Develop and execute business plans to achieve growth and profitability targets.Create and implement innovative brand/product concepts aligned with the company's values and objectives.Analyze sales and profitability data to identify areas for improvement and drive business growth.Manage and support consumer research studies to gain insights and understand consumer behavior.Develop and execute comprehensive media plans, including ATL, BTL, Digital, and PR efforts.Monitor and assess market metrics such as share of market, numerical distribution, and penetration to identify growth opportunities and market trends.Drive brand positioning efforts to increase consumer preference, awareness, and consideration.Maintain strong relationships with external partners, such as advertising agencies, to execute effective marketing campaigns.Act as a brand ambassador, ensuring all marketing activities align with the company's brand values and image.Provide leadership and mentorship to the marketing team, fostering a collaborative and high-performance work environment.