General Information Req # WD00080403 Career area: Sales Support Country/Region: United States of America State: North Carolina City: Morrisville Date: Tuesday, April 8, 2025 Working time: Full-time Additional Locations:  * United States of America - North Carolina - Morrisville Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements

The Channel Marketing Manager will own and drive the quarterly Infrastructure Solutions Group (ISG) Campaign Process, aligning with International Sales Organization (ISO) and ISG Marketing to deliver effective marketing strategies and demand generation programs. This role will collaborate with various internal and external stakeholders to achieve sales and margin targets.

Key Responsibilities:

Campaign Strategy and Planning:

Collaborate with Sales to define and execute a quarterly campaign strategy, including objectives, goals, and targets by partner, product, route, and segmentDevelop and implement incremental demand generation programs in partnership with internal and external stakeholders

Content Development and Training:

Coordinate with Category Product Marketing to create and deliver key solution content messages, sales assets, presentations, and training materialsEnsure effective utilization of content by sales teams

Communication and Planning:

Work with Marketing to define requirements and deliverables for the ISG ALL quarterly communication planConsult on NA Channel Marketing Spend within the assigned segment and own weekly campaign communication

Product Updates and Promotions:

Collaborate with Brands to deliver key product updates and manage a calendar of timely promotions, messages, and programs to incentivize sales and increase DCG awarenessManage the marketing and pricing mix to effectively hit sales and margin targets using competitive analysis provided by the pricing team

Channel Development and Partner Management:

Serve as the Channel Development Manager, working with Key Partner Product Managers to proactively communicate business plans and coordinate promotional spend Analyze sales trends and the competitive landscape at partners to inform strategic decisions

Basic Qualifications:

Bachelor's degree in Marketing, Business, or a related fieldExperience working with sales teams and channel partners

Preferred Qualifications:

Proven experience in marketing management, with a strong focus on demand generation and campaign managementExcellent communication, collaboration, and stakeholder management skillsStrong analytical and strategic thinking abilitiesProficiency in using competitive analysis to inform marketing and pricing strategies We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Additional Locations:  * United States of America - North Carolina - Morrisville * United States of America * United States of America - North Carolina * United States of America - North Carolina - Morrisville