Job Description :

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life. 

Business Context

Our ambition is for Diageo Mexico to achieve and sustain consistent excellence as an extraordinary sale organization.

A fundamental piece of this journey is ensuring we have the best performing and most diverse sales and strategy team possible who are given the freedom and capability to partner with our on-trade premise customers and build sustainable growth in our sector. As we help people Celebrate Life, Diageo’s brands have a chance to create a deeper and more significant connection with consumers and customers that drives outstanding performance and execution every single day.

This role will build an inflection point for the Mexican business, being consumer centric to deliver the strategy, actions and experiences to thrive brand building in the channel, driving our profit share and clearly positioning Diageo as the best partner to our customers.

Diageo is already well on its way to achieve the performance ambition of becoming the best performing, most trusted and respected consumer products company in the world. Over the last five years, Diageo Mexico has achieved significant double-digit growth in sales and increased share of market through amazing brand building, extraordinary Commercial partnerships and brilliant execution in a wide range of categories: Whisky, Single Malts, Rum, Tequila, Vodka, Gin, Mezcal, Liquor, Beer and RTD; contending in different market segments: Emerging Middle Class, Premium and Luxury.

In order to deliver our performance ambition, we need to become the best Marketing and Sales organization focussed on winning every day, everywhere with customers and consumers. To achieve this, the Customer Experience manager plays an instrumental role in laying down a winning strategy and putting strong plans in place that ensure we have the right brand, in the right place and at the right price for consumers to buy and enjoy, thus fulfilling Customer Marketing’s purpose of igniting the power of our brands in the trade.

Market Complexity

In Mexico, volume and value sales of spirits have been on the rise and so has Diageo’s share in the Off and On Trade channels. However, as the market expands our competition has become brighter and stronger, whilst more and more players continue to pop up giving Diageo a run for our money.

In recent years, Tequila has grown in popularity particularly amongst younger consumers ultimately sourcing volume from Scotch. However, Diageo has every right to win in this category with two very powerful brands in the Mexican market: Johnnie Walker and Buchanan’s.

New consumer trends are emerging and changing the On Trade channel in texture whilst spirit brands continue to act the same way they did decades ago. Consumers are demanding better experiences and Diageo as the market leader needs to rise up to the challenge and reinvent the way we do brand building in the On Trade and 3rd Space.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

Purpose of Role

To lead the development and execution of strong growth drivers and innovative brand experiences in the On Trade, specifically for a category witch has the complexity of multiband, variants & trademark, that will deliver balanced growth, working in a collaborative way with marketing, commercial and other cross functional teams such as Culture, Media, Creative and shopper agencies to bring the strategy alive.

Key Functional Responsibilities

Develop the commercial strategy and key execution growth drivers in a collaborative way with Marketing, leading the cross functional teams (marketing, agencies, media and commercial on trade team) to ensure the implementation and bring to life experiences bring brand relevancy, consumer recruitment and win on every occasion where our portfolio has the right to.Be innovative and methodic to bring and implement growth drivers, experiences and 365 essentials for the category.Be a project manager leader to ensure on time and it full execution.Results oriented and Curious to elevate brand performance and capitalize from opportunities and new consumer occasions.Ensure brilliant brand execution and brand building critical metrics.A&P management, investment and prioritization to guarantee efficiently investment and accordingly to brand critical metrics and investment strategy.

Key Skills

Innovative – Able to challenge the norms both internally and externally introducing new insights and creative thinking.Relentless – Energy, drive and desire in the pursuit of growth, able to overcome challenges and ensure delivery of excellence is not compromised.Be externally Curious – seek deep external insights, anticipate new trends, adapt quickly.Collaborative Efficiently – be a teammate, challenge openly, decide with essential input, share and embrace what works.Experiment and learn – Aim high and disrupt, Trial innovative solutions, fail fast and learn.Act Decisively – Prioritize what matters most, commit to decisions and deliver.Inspirational – Able to deliver the right outcomes through own behaviours and ensure others remain on the journey through high quality interactions.Strong commercial competence & customer understanding (On & Off Premise).Good at leading innovation strategies and detecting clear spaces of opportunity to capitalize in new occasions.Direct external agencies on the development, execution and measurement of marketing comms and activation plans.Ability to encourage and unlock agencies’ creative flair to create brand fame.Excellent analytical and management skills with the ability to handle multiple priorities, across multiple functions.Proficient in English & Spanish. If not fluent in Spanish, then must be willing to learn at pace.

Qualifications & Experience Required

Studies in business or engineeringExcellent written and verbal communication skills, advanced English (100%) and Microsoft Office+4 years of experience in Sales, Customer Leadership, Customer Marketing or Marketing+4 years of experience in Account/Brand ManagementAbility to move between strategy and execution.Solid Commercial competence, Marketing and Project management skillsConfirmed analytical, planning and negotiation skills, as well as critical thinking.Able to mobilize the business around a clear goal and engage key customers at all levels.Agency and cross-functional leadership skillsA driven self-starter, passionate about winning and performing extraordinarily.Handle global relationship and being able to tropicalize the strategy.Lead and implement budget and A&P planning wisely and effectively.Strategic problem solver with deep consumer understanding.High Energy, “can do” personality who takes strong ownership of the business. Results oriented with a huge drive.

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement 

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings

Worker Type :

Regular

Primary Location:

Mexico City

Additional Locations :

Job Posting Start Date :

2025-02-06