Category Management Manager
DOLE FRESH FARM
GENERAL DESCRIPTION / PRIMARY PURPOSE:
Remote EligibleThis role is a strategic leader working in partnership with sales, marketing, retail customers, account marketing and our broker team to provide analysis and selling strategies to ensure growth for Dole produced and distributed goods. These goods are inclusive of all Dole Fresh Vegetable products. The general purpose of the position is to ensure distribution and increased sales for Dole Value Added products through a strategic approach to the business, while managing the increased profitable sales growth of Dole products within the designated area.
MAJOR RESPONSIBILITIES AND TASKS/DUTIES OF THE POSITION:
• Lead and manage category and thought leadership across produce • Determine and develop the correct strategy of the customer base through collaborative and consultation with support groups of category development and the customer • Analyze category and brand trends and provide recommendations/strategies for trade promotional support, pricing, shelving/merchandising guidelines, which includes the four “P’s” (product, price, placement, promotion) in a designated geographic area • Develop compelling, cutting-edge selling stories that highlight key points of difference between Dole and its competitors • Assist in preparation of business reviews and new account presentations • Prepare and supervise the execution of the budget • Prepare and lead negotiation with key vendors • Prepare and publish reports and scorecards as scheduled • Other duties as assigned
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