Job Purpose and Summary

The Business group Canon Imaging Supplies is responsible for Canon’s paper and print media business in Europe.

For our Imaging Supplies (IS) division, Canon Europa NV is looking for a Category Marketing Lead. You are accountable for the marketing strategy, plans and tactics to create demand for a dedicated market segment or product group category. You ensure all marketing and communications channels are optimised to deliver effective, efficient, and innovative activities, including but not limited to new product launch, new business development support, campaigns nurturing, and market retention. You also ensure that relevant marketing KPIs are achieved, and ROI targets are met against category A&M spend by leveraging your stakeholders management skills.

As a Category Marketing Lead, you will work in close relations with the Management Team and Sales/Business Development teams from your assigned business group. You will also work with internal and external Business Development, Category, and Marketing teams, as well as other corporate functions such as L&D and Corporate Communication.

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

Your daily tasks and responsibilities include:

Define and execute omni-channel marketing programs aligned to specific business group and target audience, responsible for both digital and printed deliverables.Lead marketing programs, which include all stages of the customer buying cycle (contact acquisition, demand creation, customer retention etc.), for your assigned category.Control category A&M budgets in both the planning and execution process of campaigns; solve problems during the execution process.Stay abreast of category marketing best practices and ensure proven methods are applied and tested (Do-Learn Do).Coordinate Content Planning, Sales Enablement, PGs, and key NSOs to ensure campaign strategies are fit for purpose.Collaborate with internal stakeholders to develop messaging and support in the development of customer value propositions. Leverage external Subject Matter Experts to provide category insights.Perform data analytics to maximize ROI, driving marketing performance in all category areas.Define category specific customer journeys to maximize our customers’ experience of the Canon B2B brand.Collaborate with CCMS stakeholders to optimize delivery and execution.

What we ask

For this role, you will have:

Bachelor degree.Extensive experience in modern digital marketing.Category relevant market experience.Deep knowledge of respective products/solutions/customer environments.Knowledge of sales and sales methodologies.Excellent communication and presentation skills.Fluency in English, Dutch and another European language.

You will need

To be a good fit for this role, you are someone who can:

Be customer orientedInnovate by building on skills & experienceBe inspirational and motivationalBuild trust-based relationshipsDevelop and coach others

Further Information

In addition to a competitive salary, you will be eligible for the following benefits in this role:

Performance-based bonus of 12,5%31 days holiday per yearPension planBicycle planFull coverage of your public transport costs and partially car costs

Canon champions hybrid working with and a flexible working policy. You will be part of an energetic and innovative environment with more than 50 different nationalities! Lastly you’ll find that Canon encourages continuous Learning and Development with a wide range of resources and support available on demand.

Does this seem like a great fit for your career expectations? We're excited to hear from you! Even if you don't meet all the qualifications we still encourage you to apply.

Interested and more information? www.canon-europe.com/about us/careers

 

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Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.