Amazon.com.br is looking for a customer-obsessed Senior Category Marketing Analyst to define the strategy and create marketing initiatives that generate discoverability and engage consumers in Consumables.

Key job responsibilities
1. Customer understanding & Insights: Category Marketing Specialists are key business partners who use internal and external data of the PFs and GLs to create marketing initiatives that will drive customer base growth within the PFs. They are responsible for traffic analysis, customer balance by PF, dive deep on HVAs (as Prime, App Only), connect with central teams and programs to bring insights to the Category/Commercial and Central Marketing teams to drive acquisition and engagement within the PFs.

2. Demand generation: Marketing Specialists own the category strategy and execution for: Events, Homepage, Outbound and Onsite campaigns. These channels are important drivers to create awareness of relevant selection and increase customer acquisition and engagement. Events are a great way to attract new customers and generate brand awareness, while Owned and Operated Channels (such as Outbound and Homepage) allows us to connect with customers in a free and easy way.

3. Customer experience: Continuously improve the customer experience simplifying the shopping journey to make Amazon the preferred online destination to buy our categories. We lead initiatives to address issues and gaps that impact CX (e.g. browse node refreshes, refinements), guarantee discoverability of categories (e.g. unhide nodes, add navigation slots) and improve navigation in partnership with ShopEx team.

A day in the life
You will Participate in cross-functional meetings with commercial teams
Brainstorm new campaign strategies with cross-functional teams, run experiment and analyze results
Work on merchandising strategies for upcoming events and manage all teams involved
Analyze and optimize ongoing marketing campaigns across various channels
Review performance metrics and customer engagement data, generating insights for new experiments and commercial teams
Analyze customer segments and develop targeted marketing initiatives

About the team
Our vision is to be the preferred destination for our categories by inspiring and engaging customers throughout their shopping journey. We champion the customer voice by understanding their behavior, connecting to business needs, and leveraging Amazon's channels and programs.