**Job Description :** **Make your mark in a business where bold thinking, curiosity, and passion fuel everything we do.** At Diageo, we’re about more than iconic brands like Johnnie Walker, Guinness, and Smirnoff — we’re building a future fueled by insights, shaped by strategy, and designed to deliver outstanding performance. That’s where you come in. We’re looking for a **Category Strategy Manager** to step into a high-impact role that shapes how we go to market and partner with customers across the vibrant world of total beverage alcohol (TBA). This isn’t just a desk job — it's a chance to influence how Australians choose and experience their favourite drinks. **What you’ll do** As Category Strategy Manager, you’ll sit at the heart of our **Customer Category & Channel team** , translating category trends into actionable strategy that drives growth for Diageo and our retail partners. **You’ll be responsible for:** + **Crafting strategic plans** grounded in insight and tailored for key channels (Retail, On Premise, E-commerce) + **Bringing category vision to life** — turning insights into winning in-store executions and customer conversations + **Partnering with sales & marketing** to deliver powerful activation that influences shopper behaviour + **Owning performance** — measuring what matters and optimising what works **What we’re looking for** You’re not just a strategist — you’re a **commercial thinker** with a passion for data and a talent for turning insights into action. You thrive in cross-functional teams, love a challenge, and are driven by making an impact. **You’ll need:** + Experience in **FMCG, category management, commercial strategy or trade marketing** + Proven ability to **translate insights into category and channel strategies** + Strong **stakeholder management** and a collaborative mindset + A growth mindset, always looking to innovate and improve **Why join us?** At Diageo, you’ll be empowered to **go beyond** . We celebrate diverse perspectives, invest in personal development, and back you to be the best version of yourself. From flexible working to industry-leading learning programs, we create space for you to thrive — professionally and personally. Join us and shape the future of Australia’s most loved drinks — while building a career to be proud of. Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. _If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._ **Worker Type :** Regular **Primary Location:** Sydney HQ **Additional Locations :** **Job Posting Start Date :** 2025-07-09 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)