**Overview** Breakthru Beverage Group is a leading North American beverage wholesaler driving innovation in the marketplace with a nimble and insightful approach to business. Breakthru is proud to be family-owned and operated, bringing valued expertise to its operations across the U.S. and Canada. The company employs more than 7,000 associates representing a portfolio of premier wine, spirit and beer brands totaling more than $5 billion in annual sales. We are looking for recent college graduates that are ready to start their sales careers who share our passion for customer service and thrive in a fast-paced environment. As a Sales Representative, you will cultivate and grow account relationships located in a specific territory to maximize the sales of supplier brands through effective planning, selling execution and communication resulting in the achievement of company and supplier objectives. If you share our passion for exceeding customer expectations and being on a winning team – and have a car to drive to our customers’ locations – then come join our fun, family-based culture. **Responsibilities** + Plan and execute a daily schedule of calls for assigned sales route. Solicit new business to increase revenue and distribution within route territory. + Effectively plan on a daily, weekly, monthly and quarterly basis to meet goals to increase market share, space allocation and customer service. + Ensures maximum brand visibility and marketability within accounts by utilizing effective display position and current point of sale materials when appropriate. + Educate account staff on priority brands by administering trainings. + Communicate and follow through on issues deemed important to management, our customers and suppliers. Ensure all required documentation is completed in an accurate and timely manner. + Develop and grow your brand, market and industry knowledge to more effectively promote sales. + Communicate and coordinate merchandising tactics to accounts and support merchandising activities, as needed. + Report on issues related to the competitive market and offer constructive suggestions. + Other duties as assigned. **Qualifications** + Must be at least 21 years of age + Must possess a valid Driver’s License + Must have reliable transportation and proof of auto insurance + Bachelor’s Degree preferred + Proficient PC, iPad and MS Office skills + Must be a detail and results-oriented professional with excellent verbal/written communication skills **Physical Demands of Job:** + Carrying and lifting 45-65 pounds + Immediate reaching to perform various duties + Overhead reaching to perform various duties + Standing and walking for periods of time to perform various duties + Squatting or bending to perform various duties as assigned _This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description._ \#LI-Hybrid **EEO Statement** Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is availableHere (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) , if you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information. **Category** Sales/Trade **Location** _US-CA-Richmond_ **ID** _2025-28866_ **Type** _Regular Full-Time_ **Category** _Sales/Trade_