Job Description

As a Channel and Content Planner you will develop detailed and strategic content plans per channel, identifying the content required to engage the customer and deliver on the channel goals and KPIs. You will work closely with Marketing Planners, Creative Production and H&M Studios, owning content briefs and ensuring they are tailormade to secure content for the channel audience. You will collaborate with stakeholders (incl. but not limited to, Media, Regional Marketing teams, and Customer Group teams) on plans and project briefs.  

Maintain a holistic brand and business mindset, creating an approach to channel and content planning that focuses on the channel behaviour and audience. Accountable for the curation of effective customer and marketing strategies for your channel(s). Build detailed, channel specific content briefs. Solid understanding of your channel, market, competitor and customer context. Connecting this insight to an activation plan and content framework that secures growth. Own decisions connected to your channel from a Brand and Marketing perspective, including product activations through close alignment with Customer Experience and Sales teams. Continuously evolve channel strategies, analysing past performance and setting plans based on data, insights, and customer behaviour. 

Qualifications

We are looking for people with…  

5+ years of experience in content planning and channel management, ideally within a multi-channel marketing environment. Experience in developing detailed content plans, and writing briefs, for specific channels, while aligning with organisational goals and KPI targets. Marketing background, with specific channel expertise a plus. B2C in-house or agency experience desirable. 

And people who have… 

Positive service-minded mindset and great administration skills.  Demonstrated collaboration skills to work effectively with cross-functional stakeholders. Excellent organisational skills and attention to detail. 

Additional Information

This is a Fulltime Position based at our Head Office in Stockholm, starting as soon as possible. Apply by sending in your CV in English as soon as possible, but no later than the 15th Jan. Due to data policies, we only accept applications through our career page.    

WHO WE ARE  

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.  

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.   

WHY YOU’LL LOVE WORKING HERE   
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.   

25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).  H&M Incentive Program – HIP. Learn more about the program here.  In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.)  

JOIN US  

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.  

Take the next step in your career together with us. The journey starts here.  

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.