Channel Marketing Coordinator - Ryobi
Techtronic Industries North America, Inc.
Channel Marketing plays a crucial role in our strategy to deliver a best-in-class customer experience through strategic promotional strategy and commercialization. It consists of effectively communicating, partnering, collaborating, and innovating with The Home Depot Mexico and many departments within TTI/ Ryobi - including sales, product and marketing. This role requires a self-starter with strong organizational skills, multitasking skills, and communication skills as well as the desire to observe, analyze, and constantly improve processes.
**Job Description:**
**Primary Responsibilities:**
+ Support and align the needs of each business unit with the Mexico sales team to ensure we effectively communicate expectations and achieve desired results and performance
+ Provide excellent teamwork and collaboration to positively impact the team
+ Understand the needs analysis of selected segments, how it ties the channel, and create a marketing plan specific to the target market for growth
+ Interact with all functions of the business to lead the commercialization process as it relates to driving field execution and results
+ Understand the product development process and differentiators to effectively place and promote new items in the sales environment
+ Understand and manage the strategy for assigned categories of SKUs and collaborate with the cross-functional team to ensure projects are executed at a high level and delivered on time
+ Collaborate with the sales team, brand partners, and channel partners to create customer marketing materials
+ Communicate and validate the marketing strategy by channel and as a business team to the designated sales team
+ Think critically and creatively about promotions, SKU assortments, executions; and how we can use data to make the right business decisions
+ Track sales to understand sell-through success of promotions and gauge success of new product launches
+ Accurately catalog promotions by event to hold a repository of events and their success
**Requirements:**
+ Must be bi-lingual in English and Spanish.
+ Bachelor's Degree with a focus in Marketing or Sales preferred.
+ Minimum 1 year of experience in Sales, Marketing, Product, or related field.
+ Must possess mechanical aptitude and excellent skills in organization, leadership, communication, and time management.
+ Ability to manage metrics that drive performance.
+ Strong interpersonal skills to work on a fast-paced, multi-tasked team, and rapidly growing business.
+ Ability to work in a process-driven environment where priorities change rapidly with firm deadlines.
+ Well-versed in Microsoft Office Suite applications with a preference for intermediate Excel skill or aptitude to learn.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
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