Company Description

The future. It’s on you. You & Western Digital.

We’ve been storing the world’s data for more than 50 years. Once, it was the most important thing we could do for data. Now we’re helping the world capture, preserve, access and transform data in a way only we can.

The most game-changing companies, consumers, professionals, and governments come to us for the technologies and solutions they need to capture, preserve, access, and transform their data.

But we can’t do it alone. Today’s exceptional data challenges require your exceptional skills. It’s You & Us. Together, we’re the next big thing in data.

Western Digital® data-centric solutions are found under the G-Technology™, HGST, SanDisk®, Tegile™, Upthere™, and WD® brands.

Job Description

Channel Marketing Manager, Consumer Segment, Europe is responsible for the management and coordination of Consumer marketing activities in Europe. Reporting to EMEAI Channel Marketing Director. Managing Reseller, Retail & Online Marketing. Plan and execute activities to drive maximum ROI for WDC products in the region. Demonstrate a clear understanding of all Consumer GTM and customer needs. Should be business oriented while driving activities with the sales and cross functional teams. Should have effective & adaptable working relationships & excellent communication skills.

Responsibilities

Develop Business and Brand Strategies for WDC Brands (WD, SanDisk PROFESSIONAL & Western Digital) in line with company Goals & ObjectivesManage Marketing programs & activities that will help achieve sales targets, volume, and market share by developing effective marketing programs for Distributor, Retailer, Etailer and VAR accounts in support of these goalsDevelop InStore and Online second placements of WDC products with key retailers and eTailers. Execute Category Management and Content OptimizationDevelop quarterly digital awareness programs in conjunction with the Digital Hub &WDStore teams.Recommend & execute quarterly Go-To-Market (GTM) projects for our Consumer BrandsBrief agencies across a wide range of activities including, but not limited to, providing customers with appropriate POP displays to achieve primary, secondary and cross category placement in selected areas in store, driving in-store merchandising efforts and sales training initiatives with Distributors & RetailersManage the coordination of relevant trade shows, partner conference & sales trainings including, but not limited to design, content and logistical managementDevelop and maintain productive relationships with all Customers, Partner, WDC sales, product marketing, marcom, business operations and PR staff.Administer overall MDF, Claims and PA management system for regionHold and conduct weekly review on promotions with sales team.Prepare and present an in-depth quarterly analysis of all promotional activities from prior quarter by region. Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trendsComplete special projects, reports & analysis as needed

Qualifications

Education and/or Experience

Bachelor’s Degree in Business or Marketing or equivalent. Must be technically literate and proficientmin. 10 years business experience. Involvement in marketing-oriented projects strongly preferredConsumer/Technology brand experience preferred.

Specific Knowledge

Aptitude to understand storage technologyGood knowledge of market research disciplinesGood knowledge of business plan and marketing plan disciplines

Computer, Software, Tools, Equipment, And Machinery Skills

Intermediate to advanced skills in MS Excel, MS Word, Powerpoint and Outlook required,Ability to use effective Internet/Intranet searches

Language Skills, Able To

Clearly communicate in English (verbal and written forms)Speak and present effectively in one-on-one and in small group situations

Interpersonal Skills, Able To

Requires excellent communication and organization skillsUse initiative to proactively identify opportunities and issuesConduct business in ethical mannerDevelops and maintain effective working relationships with othersMaintain strict confidentiality

Complexity

Capacity to prioritize tasks and manage time efficientlyWorks on problems of moderate scope where analysis of situations or data requires a review of a variety of factorsExercises judgment within defined procedures and practices to determine appropriate action

Discretion and Decision Making

Understands implication of work and makes recommendations for solutionEscalate problematic disputes to supervisorFollows departmental and organization policies and procedures

Domestic and/or international travel may be required.