Job Summary

The Channel Marketing Manager is responsible for the complete management of our showroom channel across multiple facets of the business.  Acting as a "hub" among multiple functional areas, you'll co-develop merchandising and promotion strategies with Sales Management and Marketing for key trade, builder, and retail partners. Your activities will include commercialization, mix management, new product introductions, tradeshow project management, merchandising, pricing analysis, and re-seller policy implementation. You will author and implement strategies to drive sales growth and enhance the Baldwin brand’s market visibility. 

 

Primary Duties and Responsibilities

 

 (70%) Develop and execute Channel Marketing strategies

 

Develop channel specific merchandising and customized marketing collateral when appropriate for our Showroom Channel. Serve as the communication conduit between key account sales leaders and different internal functions. Adept at synthesizing complex issues and input into succinct summaries and action plans. Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches. Develop promotional strategies and annual plans to achieve increased brand exposure and incremental sales with key customers Lead cross functional teams in developing store fixtures, promotional & point of purchase materials.  Seek new methods and improvements for communicating with end users and architects in the showroom. Work closely with Product Marketing & Brand Marketing Managers to support ongoing priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence

(20%) Channel Management

Manages outside vendors as required for development in delivery of packaging and merchandising materials Maintain and enhance the functionality and content on retailer web-sites through established vendor portals Assist product team with market research, mix analysis, and competitive insight during this process. Develop and manage trade shows and events including, promotional plan, booth layout, premiums, and logistics  Work with Sales and Business Intelligence team to maximize CRM platform

(10%) Business processes

Drive profitability through process improvement through mix and promotion strategies. Utilize performance metrics and analytics to gauge program effectiveness and adjust future proposals Manage annual budget, monthly forecasting and marketing purchase order process Contributes to HHI financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance.

Education and Experience Profile

A bachelor's degree in Marketing, Business Administration, or other related discipline.  We will consider other degrees with relevant experience. 5- 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement or luxury home goods industry.  You should have the ability to manage a diverse customer group and portfolio. Experience with “Trade,” “MRO,” “COOP,” “Big Box” or luxury home goods retailers is a bonus

Required Skills

Practiced strategic thinking and planning capability and experience Superior presentation skills and comfort with a variety of audiences, both internal and customer facing Advanced interpersonal talents and excellent written and verbal communication skills Ability to work with diverse multi-national teams effectively Solid merchandising sense and problem-solving skills Project Management experience within a milestone driven organization Strong financial acumen including solid P&L experience Firm grasp of concepts related to brand and product marketing, market research, product training, promotion, and pricing strategies Solid MS Office skills including Teams, Excel, Word and PowerPoint The ability to navigate in a large corporation while thriving in a smaller, entrepreneurial business

Work Environment:

Open to travel as needed.  Up to 25% of the role.

 

Pay Range: $114,300 to $135,000.

 

This “base salary range” is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time. 

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

 

ASSA ABLOY is an Equal Employment Opportunity/Affirmative Action employer.

 

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.