Channel Marketing Manager

Fluke is seeking a dynamic and experienced Channel Marketing Manager to focus on key channels. 
This role is pivotal in driving marketing strategy, optimizing channel performance and manage the coop budget.
Join one of the largest and most dynamic B2B marketing teams in EMEA!  At Fluke, we’re dedicated to creating unforgettable experiences and driving success through innovative marketing strategies. We foster a collaborative, flexible, and supportive environment where every team member’s contribution is valued, and personal growth is encouraged. At Fluke, we’re more than just colleagues – we’re a family, and we’re excited to welcome someone new to join us on this thrilling journey. You will be an integral part of our Commercial Strategy and Marketing organization, which includes a diverse team of all ages, different nationalities, various talents, and professional backgrounds. 


Key responsibilities
    

 Drive strategy and execution of (channel) marketing campaigns to engage current distributors’ customers to drive product visibility and sales growth. Develop and implement annual marketing plans for launching key campaigns, promotions and new product introductions with key channel partners and monitor and adapt on a monthly basis. Own the end-user buying journey and experience on distributor’s websites, their outlets, and their sales teams Understand distributor and channel fingerprint (who are their customers and personas) and what makes a brand successful in such an environment Own acquisition marketing campaigns from beginning to end, including concept development, coordinating creative, internal communications, working with external partners and organizing sales and operations resources Manage relationships with internal and external stakeholders to coordinate product launches, promotional activities, and campaigns Responsible for the ROI on channel marketing spend and responsible for channel marketing related KPI’s. Track and report on key performance metrics, providing actionable insights to drive marketing and sales strategies. Perform ad-hoc analysis of marketing efforts using campaign results, demographic data, and additional sources. Experiment, iterate, and innovate with new marketing and promotional ideas across all channels Use knowledge gained through analysis to provide insight on forecasting, budgeting and marketing direction

Experience: 

 5-10 years' experience in a marketing organization, preferably B2B and/or with a strong distribution background Ability to make decisions on allocation of resources and funds, based on changing market dynamics, customer needs or corporate strategies.  Strong analytical skills and able to deal with a various data sources on revenue, funnel, and marketing data to make sound judgments on focus and investments Previous account management or sales experience is a plus Bachelor’s degree required or equivalent in experience  Knowledge of the Test and Measurement industry is helpful, but not required. Proven track record of customer acquisition success and strong data-driven decision-making Possess a strong understanding of the financial and numbers side of marketing; excellent analytical skill and the ability to quickly strategize and act Successful history of a customer account or liaison experience. Excellent written and oral communication skills in English and another language (German) is a bonus. Proven track record of meeting deadlines and deliverables.


 

Why you should join Fluke
    

Extraordinary Teams: Whether across functions, operating companies, or regions, we're stronger together. As a team, we solve problems that no individual could solve alone. We learn things that no one could learn alone. This helps all of us achieve extraordinary results: the team, the individual, and our customers. Customer Success Inspires Our Innovation: The more we understand and immerse ourselves in our customers' businesses, the more we can innovate to help them succeed. Our innovations move our customers' products, services, and processes forward. For them, we are an essential partner. For us, our customers' success epitomizes our Shared Purpose. Kaizen is Our Way of Life: Kaizen or continuous improvement is the foundation of our culture and fuels our drive to find a better way. We are on a constant journey to innovate our products, processes, and teams to produce breakthrough results on behalf of our customers. Our commitment to better helps us learn from our successes and failures and grow as individuals and teams.​ Inclusion And Diversity: We all have a role in building a community where everyone belongs. Where you can speak your mind, be yourself, and feel supported. It’s how we achieve more together—for each other, for our customers, and for the world. Inclusion and diversity are both important to creating the culture and the environment we want to have here at Fluke and Fortive. 
 

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.