Eaton Corporation is a diversified energy management company that achieved a revenue of $22.3 billion in 2023. With energy efficient solutions, we support our customers in more effective, safer, more efficient, and more sustainable management of electrical, hydraulic, and mechanical energy. Eaton is committed to improving quality of life and protecting the environment using our energy management technologies and services. The company employs approximately 92,000 people and sells products to customers in more than 175 countries.
 
In Distributed Energy Management, we focus on local renewable generation and its impact on Utilities, driven by the energy transition. Our strategy includes expanding transformer production with SF6-free technology, helping Utilities digitalize with Brightlayer, supporting Utility-scale solar parks with xSolair power stations, and introducing variable speed drives to water and wastewater utilities in EMEA. We are confident this approach will drive revenue growth to $0.33 billion by 2026.

 

We are looking for our team in Germany for a Marketing specialist whose primary function will be to develop and drive marketing and sales support activities with the Eaton Distribution Channel network.

What you’ll do:

As Channel Marketing Manager, you will set up the EWS channel marketing strategy for Germany and create partner marketing plans with a focus on generating pipeline and revenue with a particular focus on Energy Transition

 

Create and execute an integrated marketing plan for selected groups and channel partners with a focus on promoting our energy transition portfolioDefine  and execute integrated and multi-channel marketing campaigns to expand market share and pursue aggressive growth targets with a focus on energy transitionOversee partner program tool deployment and assure is implementations and usageManage changing and differing country priorities that impact channel marketingWork closely with sales and EWS partners to set up growth plans and targets for GermanyEvangelize products and solutions with internal & external stakeholders and public mediaDefine the success criteria and measure the impact of all Marketing efforts against stated business goalsLocalize and Execute ET product line marketing content, campaigns, and programs (email newsletter, direct mail, collateral, website content, SEO/SEA, social marketing, events, blogs, display advertising, etc.) Work closely with EMEA channel marketing to contribute defining campaign topics and persona as well as message map developmentCollect and share local VOC, market dynamics, competitive landscape with the divisions Qualifications: BA/BS in Marketing, Business Administration, or related field.3+ years of B2B Marketing preferably channel marketing experienceExperienced in building integrated on- and offline campaignsto promote and drive sales to promote energy tranisition and renewables offers Experience in working with cross-functional teams, matrix organizational settings in a dynamic environmentKnowledge of partner marketing strategies that create maximum return on marketing investmentKnowledge of software programs including Salesforce.com, marketing automation, word, excel (can maintain complex spreadsheets).Skills: Fluent in German and English.Excellent written and verbal communication skills, with the ability to present to senior managementStrong analytical and quantitative capability to determine program effectiveness, ROI, etc.Knowledge of best practices in B2B demand generation, marketing automation and lead nurturingWhat we offer: Annual mentoring program, Eaton University, a reward, and recognition systemOngoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide.Strong, agile, and diverse team locally and globallyStrong processes and state-of-the-art systems and toolsStructured employee development processes, open feedback culture with development plansDetailed induction support and well-structured onboardingBalance your work and life with a remote or hybrid worktime model

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We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.