Eaton Corporation is a diversified energy management company that achieved a revenue of $22.3 billion in 2023. With energy efficient solutions, we support our customers in more effective, safer, more efficient, and more sustainable management of electrical, hydraulic, and mechanical energy. Eaton is committed to improving quality of life and protecting the environment using our energy management technologies and services. The company employs approximately 92,000 people and sells products to customers in more than 175 countries. In Distributed Energy Management, we focus on local renewable generation and its impact on Utilities, driven by the energy transition. Our strategy includes expanding transformer production with SF6-free technology, helping Utilities digitalize with Brightlayer, supporting Utility-scale solar parks with xSolair power stations, and introducing variable speed drives to water and wastewater utilities in EMEA. We are confident this approach will drive revenue growth to $0.33 billion by 2026. We are looking for our team in Germany for a Marketing specialist whose primary function will be to develop and drive marketing and sales support activities with the Eaton Distribution Channel network. **What you’ll do:** As Channel Marketing Manager, you will set up the EWS channel marketing strategy for Germany and create partner marketing plans with a focus on generating pipeline and revenue with a particular focus on Energy Transition + Create and execute an integrated marketing plan for selected groups and channel partners with a focus on promoting our energy transition portfolio + Define and execute integrated and multi-channel marketing campaigns to expand market share and pursue aggressive growth targets with a focus on energy transition + Oversee partner program tool deployment and assure is implementations and usage + Manage changing and differing country priorities that impact channel marketing + Work closely with sales and EWS partners to set up growth plans and targets for Germany + Evangelize products and solutions with internal & external stakeholders and public media + Define the success criteria and measure the impact of all Marketing efforts against stated business goals + Localize and Execute ET product line marketing content, campaigns, and programs (email newsletter, direct mail, collateral, website content, SEO/SEA, social marketing, events, blogs, display advertising, etc.) + Work closely with EMEA channel marketing to contribute defining campaign topics and persona as well as message map development + Collect and share local VOC, market dynamics, competitive landscape with the divisions **Qualifications:** + BA/BS in Marketing, Business Administration, or related field. + 3+ years of B2B Marketing preferably channel marketing experience + Experienced in building integrated on- and offline campaignsto promote and drive sales to promote energy tranisition and renewables offers + Experience in working with cross-functional teams, matrix organizational settings in a dynamic environment + Knowledge of partner marketing strategies that create maximum return on marketing investment + Knowledge of software programs including Salesforce.com, marketing automation, word, excel (can maintain complex spreadsheets). **Skills:** + Fluent in German and English. + Excellent written and verbal communication skills, with the ability to present to senior management + Strong analytical and quantitative capability to determine program effectiveness, ROI, etc. + Knowledge of best practices in B2B demand generation, marketing automation and lead nurturing **What we offer:** + Annual mentoring program, Eaton University, a reward, and recognition system + Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide. + Strong, agile, and diverse team locally and globally + Strong processes and state-of-the-art systems and tools + Structured employee development processes, open feedback culture with development plans + Detailed induction support and well-structured onboarding + Balance your work and life with a remote or hybrid worktime model \#LI-ARG2 We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.