The Position

You are responsible for reinforcing Execution Excellence in Hybrid Customer Engagement processes through embedding and enhancing core platforms, e.g., IMMPaCT, Veeva, Target Setting, Account Planning, Sales Incentive Plans, Multi-channel KPIs, Events Management, eMLR systems, etc. You will also be supporting future CEE topics in the evolving hybrid CEM environment.

As the first point of contact for queries, advice, and support for the CEE topics and processes in the business, you will work cross-functionally with colleagues from TA Marketing, Sales, Training, Operations, and HR to build a competitive advantage for Boehringer Ingelheim by building superior Customer Engagement capabilities in an evolving multichannel environment.

Tasks and Responsibilities:

Lead and guide the External Events team that conducts the operational TAs IAP/ICP activities with the objective of maximising customer engagement and execution excellence to drive sales growth, strengthening undisputed leadership and above market performance for all brandsEnsure cross-functional alignment with TA/brand teams, Medical Affairs, Legal & Compliance, Sales and Finance, providing regular inputs/feedback on events executionManage customer Segmentation and Targeting process managementEnsure effective, efficient implementation of the Operational Segmentation and Targeting (eg. CVM, Customer channel preference, MEETs) processes and roadmap in the OPU. Utilising customer surveys, creation of Brand/Portfolio matrices, strategic resource allocation and translating the agreed resourceEnsure cross-functional discussion and alignment with inputs of commercial team captured during the MCCP developmentAllocate data outputs into Multi Channel Cycle Plans (MCCPs)Lead CVM (IMMPACT), Customer channel preference processes in the OPUServe as a first point of contact for any query/ support required cross-functionally (Sales, Marketing, Medical, GTM, etc.)Ensure Veeva CRM system customer facing team utilization and Multi-Channel Customer Engagement implementation and adoption. It must remain at 100% and all current (e.g. Survey, CfE, Event Management, MCCP's, Account Planning) and emerging hybrid CEM functionalities are fully leveragedEnsure Veeva is utilized for planning and execution excellence with the OPU users leveraging Datasight and other analytical platforms under collaboration with Data and HP Analytics teamCollaborate with regional teams to ensure that Veeva works reliably, providing excellent user experienceContinuously work towards establishing complete and accurate customer data (incl. channel preferences)Develop, communicate half-yearly Veeva Optimization plans and support their subsequent implementationManage Field force Sales Target Setting & Sales Incentive Plans:Continuously support the enhancements and explore opportunities to further improve field force' sales target setting.Ensure adherence to the regional teams in Sales Target Setting Guidance, alignment to the overall business and TA strategic goals, continuously improving accuracy and efficiency in the sales target setting process.Support the development, communication and ensure understanding of regional teams SIP Design framework by the stakeholders in-charge of formulating the localAdhere to Compliance & Policies:Comply with all regulations regarding interactions with healthcare professionals (HCP's), following the BI Code of ConductTake prompt and necessary actions on issues of complianceDelivering quality and impactful execution of Marketing initiatives:Lead the team that provides quality Events Management Support to the Marketing and Medical teams which includes tracking of budget (including accruals, contracts and honorarium.Actively participate in the creation, execution, and reconciliation of local marketing campaignsEnsure launch readiness, including fulfilling the role of Coordinator for the business launch readiness, including maintenance and updates of IR Master file in alignment with LR champions in the HP Operations team

Requirements:

Bachelor’s degree (major focus Business Administration and/or Pharmaceutics and/or Economics, Engineering) or any 4-year related course. A master's degree is a plusSuccessful experience in Sales Management and/or Commercial Operations/ SFE/ CRM/CVSEthical Brand Management experience is a plusWith high ethical standards, strong and broad understanding of Human or Ethical Pharma business in terms of Sales & Marketing in the businessStrong personal interaction skills and a team player for high degree of cross-functional workCustomer Segmentation & Targeting experienceCRM Management Skills (preferably with Veeva)Proven Project Management skillsProficiency in Data Management (Advance Excel Skills)Sales Force Effectiveness skills (Incentive, KPIs etc.)Expert Analytical skillsProject and Event Management skillsGood understanding of Sales and Marketing