We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Job Summary: The Manager of Channel Programs (IEC Partnership) is responsible for leading the development and optimization of the national and regional partnerships between the IEC (Independent Electrical Contractors) and Consumer Power. Key accountabilities include overall program effectiveness and IEC chapter growth.

This position will be expected to collaborate closely with Consumer Power sales leadership, technical training, and channel management teams in support of shared program goals.  This position operates with a significant level of independence and decision-making rights to ensure program partner adoption goals are achieved.

Duties and Responsibilities:

Owns the program expansion of product awareness of the electrical apprentice & membership community while integrating technical product training of Generac products into the IEC national and regional offices.

Coordinates Generac marketing engagement at IEC National engagement activities: Business Conference & SPARK Conference, IEC marketing campaigns and surveys

Own content creation and delivery national/local marketing opportunities

Lead to chapters – participate as needed in local chapter events

Identify partnership opportunities that drive growth of installation base

Optimize marketing and chapter engagement opportunities (paid and earned)

Coordinate with sales teams and SMEs to deliver thought leadership to chapters

Partner with chapter leadership to drive state-level CEU accreditation

Drives integration of technical training into regional IEC locations by partnering with Generac subject matter experts to ensure training content is up to date with code/Generac standards and coordinates delivery and installation of Generac equipment for training facilities

Drives results by developing strategies, playbooks and training to support program growth and adoption.

Ensures integration of strategic priorities, new products, and marketing strategies into program offerings.

Develops program objectives, KPIs, and reporting; makes program recommendations to sales and channel leadership.

Manages all customer communications to support and grow programs; develops value proposition and annual marketing plans.

Gathers and maintains market intelligence and ensures adoption of industry leading practices into program offerings.

Minimum Qualifications:

Bachelor’s degree or equivalent knowledge and experience

3 years of direct experience in managing programs in B2B environment

Prior experience creating, implementing, and reporting against Key Performance Indicators (KPIs)

Preferred Job Requirements

Effective and proven influencing skills.

Creative, bold thinker who can take an idea from concept to implementation.

Knowledge / Skills / Abilities

Demonstrated ability to translate program financial results, trends and key insights into impactful strategies that drive growth. Deep understanding of market segmentation and customer journeys in B-to-B environment

Ability to build relationships and work across teams, departments and customers

Ability to discuss Generac product features and benefits

Strong communication skills, both verbal and written and across multiple audiences and organizational levels.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”