Description As Channel Programs Manager, APJ, you will be at the forefront of driving AWS's channel strategy across the region. In this transformative role, you will build mindshare and accelerate adoption through our network of solution providers and distributors, while architecting programs that enable partner success and expand AWS's market presence. Your key charter encompasses: 1/ Leading the development, implementation, and measurement of high-impact channel programs 2/ Empowering partners to accelerate customer acquisition and growth across market segments 3/ Orchestrating AWS resources and investments to foster long-term partner commitment. The ideal candidate combines strong business and technical acumen, with the ability to engage at the partner executive level while guiding technical solutions. You should possess expertise in sales, marketing, channel operations, and partner economics, complemented by excellent communication skills. We're looking for a data-driven strategist who can build compelling value propositions, solve complex problems, and deliver results in an ambiguous environment. Key job responsibilities - Own and execute AWS channel programs across APJ, contributing to overall partner strategy and revenue growth - Develop and manage partner incentive programs, including budget decisions, ROI tracking, and structured partner enablement processes - Build and maintain strategic relationships with key partners, understanding their needs and driving business growth - Serve as the regional subject matter expert for GTM initiatives, providing strategic guidance to partners and internal stakeholders - Lead business reviews with senior management, tracking program effectiveness and addressing potential roadblocks - Collaborate across functions to optimize program impact, leveraging internal systems and tools to measure and report on key performance metrics A day in the life In this dynamic role, you'll be the driving force behind AWS's partner success across APJ. Your day typically involves leading strategic planning sessions to align business objectives and identify growth opportunities, while architecting and implementing channel programs that enable partner success. You'll analyze program performance data to optimize initiatives, collaborate with cross-functional teams to unlock resources, and coach partners on AWS value propositions and go-to-market strategies. Through regular business reviews with key stakeholders, you'll track progress and address challenges, ensuring our partners have the tools, resources, and support needed to drive customer success. Your impact will be measured through partner growth, program effectiveness, and the successful transformation of our partners' businesses as you balance strategic thinking with tactical execution. About the team Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve. Basic Qualifications - 7+ years of experience in channel management, partner programs, or similar roles with proven success in GTM strategy execution - Strong understanding of the APJ market and channel ecosystem - Excellence in program management and stakeholder engagement - Demonstrated ability to influence and drive results through partners and strong analytical, presentation, and communication skills in English (additional regional languages a plus) - Ability to travel 10-15% within the APJ region Preferred Qualifications - MBA or relevant advanced degree with experience in cloud computing or enterprise technology sector - Track record of successful partner program implementation and strategy development across multiple APJ countries - Strong background in channel and distribution management, including experience in developing and executing business transactions - Deep understanding of cloud adoption trends and partner ecosystem dynamics in APJ markets - Proven ability to influence both technical and non-technical audiences at the executive level, with experience in partner strategy development and segmentation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.