Chief Marketing Officer (CMO) We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets. Key Responsibilities Marketing Strategy & Leadership + Develop and execute a comprehensive marketing strategy aligned with firm goals. + Build, mentor, and lead a high-performing marketing team. + Collaborate with attorneys, leadership, and the intake team to drive client acquisition. + Oversee public relations and brand reputation. + Create, manage, and optimize the firm’s marketing budget , ensuring efficient allocation of resources to maximize ROI. + Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery. + Identify and evaluate opportunities for market expansion, including new service areas and geographic growth. Advertising & Brand Growth + Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising. + Ensure compliance with legal advertising regulations while maintaining compelling messaging. + Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts + Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI. Data-Driven Marketing + Optimize the firm’s website, SEO, and paid search campaigns to generate client leads. + Oversee social media strategy to engage potential clients and position the firm as an industry leader. + Utilize CRM and marketing automation to enhance client engagement and lead nurturing. + Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels. + Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives. + Monitor and analyze key performance indicators (KPIs), including market trends, competitor performance, and client demographics, to guide decision-making and maximize marketing impact Community Engagement & Outreach + Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals Qualifications + 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries. + Proven success in multichannel advertising, brand management, and digital marketing. + Strong expertise in SEO, PPC, and marketing analytics. + Experience managing marketing budgets and optimizing ROI. + Proven track record in managing vendor relationships, contract negotiations, and agency partnerships . + Exceptional leadership, communication, and analytical skills. + Ability to thrive in a fast-paced, client-focused environment. Powered by JazzHR