Customer Lifecycle Management (CLCM) is an approach by which we can use data and leads to understand, predict and transform customer behaviours through their own lifecycle, and their lifecycle with Barclays. As a CLCM Strategy Lead, you will utilise data to devise a strategy for ensuring we meet our customers’ needs, particularly when they need us the most during important life events. The aim behind our strategy will be to support all of our customers, and particularly our vulnerable customers.  You will look to maximise our customer interactions through creating opportunities to engage with them; changing the way we focus our products to be more customer-centric. Using your analytical skills, your commercial mindset, and your stakeholder management experience, you will devise a strategy that can manage and predict customer needs through different vantages, pathways, and points in time.

To be successful as a CLCM Strategy Lead, you should have experience with:

Devising strategies.

Stakeholder management.

Customer Lifecycle Management; attraction, retention, life events, using data analysis.

Commercial acumen.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be based in London.

Purpose of the role

To drive the successful implementation and commercial realization of the bank's strategic goals, ensuring alignment with market trends and delivering sustained financial performance.

Accountabilities

Understanding and interpretation of the bank's overall strategic objectives and translate them into concrete action plans for specific business units and functions.Development of detailed implementation roadmaps, outlining key initiatives, timelines, resource allocation, and performance metrics.Development and implementation of robust commercial models for new initiatives and ventures, ensuring financial viability and profitability.Identification and analysis of potential risks and opportunities, providing insights and recommendations for strategic decision-making.Development and implementation of effective change management strategies to facilitate the adoption of new initiatives and processes.

Vice President Expectations

Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.Manage and mitigate risks through assessment, in support of the control and governance agenda.Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.Adopt and include the outcomes of extensive research in problem solving processes.Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.