INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.   

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities. 

JOB PURPOSE

The Client Advisor builds relationships with Burberry’s new and existing clients, delivering a personalised and elevated experience with commercial success. 

Reporting to the store management, the Client advisor will inspire our clients by conveying passion for the brand, fashion and luxury products. 

As an expert in client engagement and service, the client advisor demonstrates a high level of knowledge in styling and selling.    

RESPONSIBILITIES

SERVICE AND SALES

Meet and exceed individual and store sales and other commercial KPIs.

Inspire clients through storytelling and passion for the brand, creating desire and love for Burberry with every interaction.

Provide luxury service, demonstrating knowledge and expertise in product, fashion, and styling.

Follow the client journey to elevate the client experience:

Ensure a great initial impression

Discover your client

Be a product and styling expert

Close the sale while maintaining the client relationship

Be efficient in following up and delivering after-sales services to clients.

Contribute to daily store operations by maintaining high luxury standards both front and back of house, including:

Appropriate levels of product and replenishment

Support with inventory management

Assist with markdowns and stockroom maintenance when required

Follow company policies, guidelines, and procedures.

Use visual techniques to maintain visual standards according to Burberry guidelines.

Foster teamwork and a positive work climate.

CLIENT ENGAGEMENT

Build meaningful relationships with clients.

Work by appointment to provide personalized service and build client relationships, promoting loyalty and incremental purchases.

Capture new luxury clients to grow the individual and store client book with a commercial objective mindset.

Drive client retention by:

Ensuring volume and spend

Regularly contacting clients

Following up appropriately on sales or client requests

PERSONAL PROFILE

Ability to build and maintain long-term client relationships through exceptional service

Skilled in upselling and cross-selling to maximize sales opportunities

Strong organizational and time management skills with the ability to prioritize tasks effectively

High level of emotional intelligence when dealing with diverse clients and colleagues

Comfortable working in a fast-paced, dynamic retail environment

Tech-savvy with experience using POS systems, CRM tools, and digital communication platforms

Committed to continuous learning and staying up to date with industry trends

Ability to remain calm and solution-focused under pressure

Strong sense of responsibility and accountability in achieving both individual and team goals

Professional and positive attitude that inspires colleagues and enhances customer experience