At Apple, we don’t just create products — we create the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Our Advertising Platforms are a set of technologies that enable thriving ecosystems for Apple’s content partners: we help publishers and developers to earn money for the work that they produce, and we help consumers to discover amazing content that iOS developers are creating for their iPhone and iPad.