Gathers customer/partner insights, such as feedback around technical preferences, environments, business needs, competitive landscape), and maps architecture and digital transformation solutions to customer/partner business outcomes. Develops and expands existing impactful relationships with customer and partner architects and technical specialists, technical decision makers (TDMs), and business stakeholders. Guides other team members to focus on customer/partner experience through efficient delivery. Identifies and anticipates issues and advises customers/partners to operate and optimize performance in accordance with Microsoft best practices. Understands industry trends and the competitor's architecture solutions and identifies Microsoft's strengths over competitive solutions to drive conversations with customers/partners and convince them of solution. Generates new ideas for changes and improvements to existing intellectual property (IP), technologies, and processes for designated customers/partners. Shares ideas, insights, and strategic technical input with technical teams, internal communities across the field, and the larger virtual team across Microsoft using a thorough knowledge of specific Microsoft products and their context in the competitive landscape.