Job Description:

Job Summary

This Consumer Insights Manager role ensures that our brands are highly aware of category trend and brand performance as a lighthouse of marketing critical decision making. Through this role, we maximize the potential and value of our brands through using consumer insight as the foundation.

The job holder will be a key strategic partner providing data-driven insight in the region to drive brand sustainable growth.

What are we looking for?At least 5 years experience in consumer marketing insight & research roleHands on project management experience at concept test and brand trackerExcellent excel data visualization & analytic skillsStrong learning agility, with good combination of brand marketing mindset and analytical skillStrong cross-functional stakeholder management to get alignment and drive implementationEntrepreneurship spirit to be able to build data foundationExcellent verbal and written communication in both English and ChineseExperience in pet foods consumer/category insights is a significant plusPet owner is highly welcome

What will be your key responsibilities?Utilise data visualization & analytic skills to regularly update and refine petfood industrial data and brand performance data into insights sharing as the strategic thoughts leadershipResponsible for driving brand and category related research, including but not limited to brand health tracker, concept testing, TMIC research to support brand decisionWork closely together with sales central team, brand team, data agency, CRM agency & global insight team to optimize data insight capabilityData Governance: Manage data quality and integrity across region and markets80% scope is for above responsibility, 20% scope is to support line manager on brand CRM initiate, including but not limited to WeChat Ecosystem strategy, tool exploration, vendor pitch with internal and external communication

What can you expect from Mars?Work with diverse and talented Associates, all guided by the Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Systematic learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.