Job Summary
• We are seeking a dynamic and results-driven Commercial ABM (Account-Based Marketing) Campaign and Events Manager to develop, execute, and optimize targeted marketing campaigns and high-impact events for key accounts. This role involves managing the full lifecycle of ABM initiatives, including strategy, execution, and performance analysis, while working closely with sales and product teams to align marketing efforts with business objectives. This role will work closely with the sales team on developing meaningful and impactful high ROI events. This role will be responsible for all aspects of the events including planning, execution, and performance results. This role is responsible for leading market research, contributing to development of market plans, and preparing and delivering key performance reports. The role also leads the execution of marketing deliverables, performs data analytics, and designs customer experience journeys. Additionally, the role ensures legal compliance, and heads moderate to high complexity projects to support operational and strategic plans.
Responsibilities
• Design and execute ABM Campaigns targeting high-value accounts, utilizing a mix of digital marketing, content and personalized outreach.
• Contributes to the development of market plans and initiatives, including the development of budget scenarios tailored to the assigned market.
• Prepares and presents regular reports to the management team, including key performance indicators and ROI analysis.
• Leads execution of marketing plan deliverables and milestones across markets works with cross functional teams to lead execution of specific touchpoints and activations in marketing plans.
• Performs analytics on marketing data to evaluate the performance of campaigns in the target market.
• Develops the design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
• Participates in developing strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
• Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
• Plan and manage end-to-end logistics for in-person and virtual events, including webinars, roundtables, and customer-facing experiences.
• Leads moderate to high complexity projects, delivers professionally written reports, and supports the realization of operational and strategic plans.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Account Based Marketing
• Business Development
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.
Complexity
• Responds to moderately complex issues within established guidelines.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The base pay range for this role is $86,950 to $131,300 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
Health insuranceDental insuranceVision insuranceLong term/short term disability insuranceEmployee assistance programFlexible spending accountLife insuranceGenerous time off policies, including; 4-12 weeks fully paid parental leave based on tenure11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview)The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.