South San Francisco, CA, 94080, USA
3 days ago
Commercial Brand Strategy Lead
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas! Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com. **Purpose:** The IZERVAY Commercial Brand Strategy Lead is responsible for leading and driving the development and implementation of the IZERVAY US Strategy and connection to tactical execution through leadership and close collaboration with the rest of the Brand Team. They will be responsible for the leading the Brand Planning process, Competitive Readiness and Life Cycle Management plans, working closely with key functional partners and the Commercial Head to understand key brand insights and performance factors, helping to mobilizing the team to address those insights, and other critical strategic projects. Additionally, this colleague will be a key member of the internal global team. The Commercial Lead reports directly to the IZERVAY Commercial Head and sits on the US IZERVAY Marketing Leadership team and will be a critical role in driving the success of the business. This colleague is responsible for ensuring and modelling strong cross-functional alignment in the Brands@Center Operating Model and ensuring execution of strategy with key partners, especially other members of the brand team, Market Access, Global Marketing, CI, Sales, Training, Regulatory, Legal, Medical Affairs, and agencies. Specific responsibilities will evolve based on the needs and lifecycle of the brand, and competencies required on specific projects. **Responsibilities and Accountabilities:** + Leading the development of the US Strategic Plan and Tactical Plan and approved budget across IZERVAY and in alignment with global colleagues + Leading the Life Cycle Management plan for IZERVAY cross functionally and ensuring strong alignment and execution. + Development and implementation of competitive readiness plans. + In collaboration with Commercial Insights Lead, to lead the team in actioning against key insights and market events. + Lead development and completion of executive reporting (QBR, MBR, IR) and forecasting with Commercial Head and other cross functional partners. + Together with the Commercial Head, this role will be a key day-to-day contact for brand leadership: member of IZERVAY Joint Commercialization Committee. + As key member of IZERVAY Marketing Leadership Team, lead and implement other initiatives to support team and overall brand and/or enterprise as assigned. + Ensure all work is completed in an ethical and compliant manner. **Quantitative Dimensions:** + Financial and brand performance. + Marketing strategy, management, and execution. + Customer satisfaction and experience – enabling strong, business-centric, collaborative relationships with customers, both internal and external. + Driving business performance through effective cross-functional team dynamics and collaborative initiatives. + Contributes with an enterprise mindset by leveraging and sharing best practices across the organization. + Efficient use of resources including management of vendors, negotiation for services both internally and externally, and monitoring of budgets. **Organizational Context:** This individual will report to the US Commercial Head, IZERVAY. This position will need to fully develop working relationships with external partners and internal colleagues from other departments (including global, medical affairs, market research, legal, and regulatory). Frequent contact and collaboration with Commercial Heads and/or associated senior level colleagues across functions is expected. This role requires high levels of collaboration for success and will need to be consistently demonstrated through the sharing of ideas that leads to creative solutions. **Qualifications Required:** + Bachelor’s Degree required. + 10+ years of relevant pharmaceutical experience, including a breadth of U.S. brand marketing experience. + Strong understanding of US market dynamics, regulatory influences, compliance constraints, market access, and managed care influences. + Leverages wide range of data to measure, monitor, assess, report and drive team productivity and results. + Proven track record of meeting or exceeding goals and demonstrated ability to deliver results. + Strong communication and interpersonal skills . + Proven ability to use analytical skills and critical thinking to diagnose business issues and adjust plans accordingly. + Ability to create, implement and iterate impactful action plans. + Proven capabilities to influence without authority and effectively lead cross-functional work teams/projects. + Ability to present complex issues to higher level management and contribute to high level presentations. + Ability to travel up to 30%. **Qualifications Preferred:** + Cross functional commercial experience (sales, payer, global marketing, strategic planning). + Master’s degree. + Experience leading people. + Customer facing experience. + Significant experience in Retina **Working Environment:** + This position is based in South San Francisco and will require some on-site work. + At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Compensation Range:$189,800 - $253,000(NOTE: Final Salary could be more or less, based on experience.) **Benefits:** + Medical, Dental and Vision Insurance + Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down + 401(k) match and annual company contribution + Company paid life insurance + Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions + Long Term Incentive Plan for eligible positions + Referral bonus program Category IZERVAY Brand Astellas is committed to equality of opportunity in all aspects of employment. EOE including Disability/Protected Veterans
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