POSITION SNAPSHOT

Location: Tehran - Islamic Republic of Iran;
Company: Nestlé Iran - Tehran Office; Full-Time;

POSITION SUMMARY

Implement and execute a compelling category story that is adapted from the Cluster/BU direction by being the go-to expert on the ground, representing the category’s interests and direction while working closely with key stakeholders on building, implementing, and monitoring the category performance and delivering on the shopper agenda.

A DAY IN THE LIFE …

Drive category expertise on the ground while representing the category and support sales and BU to win in the market influence the customer agenda and win with shoppers.Gather and share shopper insights and understanding while adapting actions within the retail landscape while identifying and actioning opportunities based on prioritized channels to execute key category initiatives.Manage category gaps on the channel/customer level by recommending a course of action with the sales community to deliver on category objectives.Monitor and analyze competitive activities in the trade and recommend/adjust the category’s commercial activities to drive a positive ROI.Drive category/customer data analytics while assessing performance and driving actionable plans alongside the country’s management team to deliver on category objectives.Establish category drivers for coffee in Iran in line with MENA cat.Ensure flawless trade activations, handling A&P tasks.

What Will Make You Successful?

At least 3 years of managerial experience in marketing or sales within the industry with key deliverables of trade marketing and in-store execution.Demonstrated high-level leadership/project management/execution at the point of sales/purchase.Interrupting potential shoppers/consumers through understanding of where/when/how to engage. (i.e. product trials at universities).Understanding of the coffee business with a background in a relevant field.Higher education in business management and marketing with an excellent track record, in the food and beverage industry.Strong learning agility and analytical skills.Project management skills and ability to motivate, lead, and influence people.A good understanding of digital marketing is a plus.Experience/good understanding of digital media and e-commerce is a plus.