Site Name: Vietnam - Ho Chi Minh City Posted Date: Feb 28 2025 Are you passionate about driving commercial excellence and empowering field teams to maximize their impact? Do you thrive on data, insights, and innovative strategies that transform performance? If so, this is your chance to make a real difference. About the role: As Commercial Effectiveness Manager, you’ll be at the heart of our commercial success, playing a key role in optimizing our field force strategy and ensuring seamless CRM management. From deploying effective call strategies to managing incentive programs and enabling data-driven decisions, you’ll collaborate across teams to enhance our commercial impact. Key responsibility: Field Force Effectiveness: Deployment the strategy development in call strategy/priority brands Lead and consult the right target segmentation and field force resource optimization (FRO) to create commercial efficiency and effectiveness. Alignment with CRM team for multichannel plan and Segmentation & Targeting (S&T), field force resource optimization (FRO) deployment readiness Carrying trainings related to commercial effectiveness at LOC level. Collaborate EM and lead LOC FFE in F2F HCP insight analytic, KPI definitions and performance tracking systems support commercial profitable growth agenda. Responsible for designing strategies, training, brand analytical capability to enable FF to leverage customer and business insights to provide effective solutions and drive organizational performance. Provide business partnering in internal field force analyst and reporting to provide effective solutions and drive organizational performance. Update and analyse territory performance by BU for business solutions. Provide daily FF performance tracking. Review and improve Sales Force Incentive & Recognition Program to align with regional guidance. Determine areas for improvement in accordance with performance analysis reporting tools and organize development actions with assigned business units and provide support/ follow up actions. Propose the KPI measure FF effectiveness and conduct regular performance review, incentive health check... to drive FF performance. Lead the Monitoring and Management (MM) in Field Force Effectiveness areas. CRM management: To manage CRM Veeva system: work with EM CRM team, change request management, user supporting & training, MCCP management, User Interface Test, My insights. Elicit and define business requirements across all functional domains relating to CRM. Identifies, assess, and documents business requirements, recommending business priorities and advising business on options, risks and costs versus benefits of various solutions. Facilitate CRM supporting forum with end-users. Lead consent management end to end process i.e. collection, upload, validation, key in, upload and monitoring. Tracking/follow up and analysis KPIs report on Veeva with purpose to lead field force excellence in execution on all activity KPIs. Work together with HCP Engagement team to provide local & regional audience with insights on MCM activities rooted from data on Veeva system and provide strong analyst/recommendation for regional team monthly. Ensure Commercial effectiveness process: Lead/Design the overall commercial effectiveness related processes, budget management and provide required approvals to ensure that all deliverables are executed accurately and timely. Why you? To thrive in this role, the ideal candidate should demonstrate tenacity and a strong performance mindset, along with the following qualifications and skills: Minimum 3 years of managerial experience in Field Force Effectiveness (FFE), Sales Force Effectiveness (SFE), or related areas. Experience in the pharmaceutical industry is an advantage. Commercial experience is a plus. Strong analytical thinking and business problem-solving skills. Solid project management capabilities. Fluent English communication skills, both written and spoken. Proven people management experience. Ability to work effectively across functions and break down silos. High level of resilience and agility in a fast-changing environment. A strategic mindset with the ability to see the big picture while driving execution. Strong understanding of end-to-end project lifecycle management. Creative approach to solving complex problems. *Li-GSK Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. 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