Summary 

The Commercial Marketing Lead for Greater China will lead the commercial marketing team to develop and execute our provider channel marketing strategies across Mainland China, Taiwan, and Hong Kong business. 

Work hand in hand with their Consumer Marketing counterpart to ensure we deliver a cohesive consumer experience whether they choose to interact with ResMed via our owned or provider channels 

Reporting to the Senior Director Commercial Marketing APAC 

This role is pivotal in aligning regional marketing efforts with global objectives to ensure consistent delivery of brand messaging and maximum market penetration for identified initiatives.  

The role will collaborate closely with cross-functional teams, across the Marketing org, as well as Product, Revenue, and Operations departments, to optimize marketing performance and consumer satisfaction, ultimately delivering key contributions to ResMed’s overall performance and attainment of its 2030 strategic objectives. 

Key Responsibilities 

Regional commercial marketing leader, taking our global audience strategies and adapting them to execute for Greater China, sharing best practice and learnings with other APAC regional marketing leads 

Collaborate with regional commercial marketing leaders to shape and execute initiatives for the APAC region - establishing consistent frameworks and playbooks to capture common opportunities and solve for common challenges across APAC 

Be the strategic marketing partner to our Greater China revenue leaders – Drive our provider marketing thought leadership, develop our provider channel marketing strategies and execute initiatives driving value and growth of our business 

Partner with solutions marketing and Product and Revenue teams to shape portfolio go-to-market strategy and ‘last-mile’ marketing execution 

Lead Greater China commercial marketing team to build and execute provider channel marketing plan 

Leverage deep customer insights and segmentation to drive ResMed value offering to distributor partners 

Build solid understanding of clinical landscape to shape clinical marketing strategy alongside sales and commercial solutions teams 

Lead the Greater China commercial marketing team to implement campaigns, promotions, and initiatives alongside our sales and operations teams  

Drive marketing effectiveness discipline and build robust campaign performance tracking and marketing effectiveness measures, communicating these with key stakeholders across the business 

Partner with sales leaders and sales operations to develop marketing collateral and tools driving successful customer interactions 

Collaborate with consumer marketing and CMG revenue teams, support in building an integrated omnichannel consumer journey across owned and distributor channel touchpoints  

Foster strong relationships with key stakeholders, including healthcare professionals, KOLs, industry influencers, and partner organizations, to drive further awareness and access to care, and enhance the ResMed brand visibility and authority  

Lead our presence at key industry events, trade shows, and conferences in collaboration with key stakeholders 

Build and manage the provider marketing budget for Greater China, ensuring marketing initiatives are effectively prioritised and delivered on time and on budget 

Stay abreast of changes and trends in regulatory, government, reimbursement, customer and competitive environment influencing the market, to ensure compliance and maintain the company’s competitive edge 

Nurture and develop a high performing team, enabling all team members to reach their full potential 

Mindset and Behaviours 

Gallup Leadership Competencies should be used across all roles: 

Build Relationships (Collaboration): Establish connections with others to accomplish work. 

Develop people: Help others become more effective through strengths, expectations, encouragement and coaching. 

Lead Change: Recognize that change is essential, set goals for change and lead purposeful adaptations to work that align with a stated vision. 

Inspire others: Inspire others through vision, confidence, challenge and recognition. 

Think critically: Seek information, critically evaluate information, apply knowledge and solve problems. 

Communicate clearly: Listen, share information concisely with purpose, and be open to opinions. 

Create accountability: Hold self and others responsible for performance. 

In addition, all appointments must demonstrate a ResMed first mindset and growth mindset. 

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!