What a Commercial Marketing Manager does at HP:

Participates in developing comprehensive marketing strategies that align with the company's overall business objectives.Manages cross-functional, cross-organizational teams and agencies in the development and execution of go-to-market (GTM) plans and budgets.Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.Oversees marketing support activities like CRM update, accrual management, collateral fulfillment etc. as needed.Ensures that all marketing activities adhere to local regulations and compliance standards.Provides expert inputs on offering messaging and manages delivery of pre-determined localized marketing materials and content by collaborating with relevant teams.Leads thorough market research to identify opportunities, market trends, customer behavior, and competitor activities within the designated country or region.Drives creation, management, and optimization of marketing campaigns in assigned country across various channels, including digital marketing and traditional advertising.Participates in managing business relationships with advertising, direct marketing and/or marketing research vendors.Assists sales team with the development of a sales training material and with partner development.

Individuals who do well in this role at HP, usually possess:

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.AnalyticsBusiness DevelopmentBusiness MarketingBusiness To BusinessCustomer Relationship ManagementData AnalysisDemand GenerationDigital MarketingGo-to-Market StrategyMarket ResearchMarketingMarketing CommunicationsMarketing ManagementMarketing StrategiesProduct Marketing

Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.

 

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